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- Q7577144 subject Q7356215.
- Q7577144 abstract "Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes. The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time. The product was launched with an $18 million-dollar advertising campaign developed by Henderson Advertising, of Greenville, South Carolina. The ad campaign featured animated Spiffits "spokesboxes", produced using single-frame stop-motion filming techniques and moldable rubber box puppets, considered an innovative animation technique at the time.Ironically, Spiffits, DowBrands, and Henderson Advertising have all disappeared from the American marketing landscape, however the legacy of pre-moistened cleaning towels has flourished and become a staple in many of America's homes today.In 1998, Dow disposed of the primary components of its consumer products division to S. C. Johnson & Son, Inc. for US$1.125 billion. The transaction included the intellectual properties associated with the division, including the Spiffits trademarks.".
- Q7577144 wikiPageExternalLink 0000029915-99-000016.txt.
- Q7577144 wikiPageWikiLink Q1879006.
- Q7577144 wikiPageWikiLink Q431289.
- Q7577144 wikiPageWikiLink Q574192.
- Q7577144 wikiPageWikiLink Q683170.
- Q7577144 wikiPageWikiLink Q7204423.
- Q7577144 wikiPageWikiLink Q7356215.
- Q7577144 wikiPageWikiLink Q855639.
- Q7577144 wikiPageWikiLink Q910368.
- Q7577144 comment "Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes. The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time.".
- Q7577144 label "Spiffits".