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- Q7455747 subject Q7220942.
- Q7455747 abstract "Since Lynn Shostack’s call to marketers to "break free" from goods marketing in 1977 a new reconfiguration of general marketing logic attracted much interest quickly. The catalyst for this interest was the publication of an award-winning article by Stephen Vargo and Robert Lusch in the January 2004 issue of Journal of Marketing entitled "Evolving to a New Dominant Logic for Marketing". This was followed in the same year by an article from the same authors in the Journal of Service Research, directly challenging the efficacy of the characteristic differentiators between services and goods (intangibility, heterogeneity, inseparability and perishability). In 2005, an international group of academics led by David Ballantyne met to discuss these issues at The Otago Forum (2005, 2008, 2011), with special issues of major marketing journals emerging, as a consequence. Other international interest emerged that broadened to include service management and service science. This broadened interest is reflected in the Naples Forum on Service (2009, 2011,and 2013) that has a special focus on service systems and networks, service science and service-dominant logic. Lusch and Vargo, established the Forum on Markets and Marketing (FMM), which was held in 2008 at the University of New South Wales, in 2010 at Cambridge University, in 2012 at the University of Auckland, and in 2014 at the CTF, Service Research Center Karlstad University, Sweden. FMM, now a biennial event was established as a service-dominant (S-D) logic-based forum to: (1) explore foundational and theoretical issues related to marketing, including the understanding of markets and marketing systems and (2) further the development of S-D logic.".
- Q7455747 wikiPageExternalLink Breaking%20From%20Product%20Marketing.pdf.
- Q7455747 wikiPageExternalLink VargoReading-Recommended.pdf.
- Q7455747 wikiPageExternalLink jsr.sagepub.com.
- Q7455747 wikiPageExternalLink mtq.sagepub.com.
- Q7455747 wikiPageExternalLink 275.pdf.
- Q7455747 wikiPageExternalLink 281.pdf.
- Q7455747 wikiPageExternalLink 317.pdf.
- Q7455747 wikiPageExternalLink 279.abstract.
- Q7455747 wikiPageExternalLink FourMyths.pdf.
- Q7455747 wikiPageExternalLink OtagoForum.
- Q7455747 wikiPageExternalLink JournalofMarketing.aspx.
- Q7455747 wikiPageExternalLink Lusch_Vargo_Tanniru_2010_JAMS.pdf.
- Q7455747 wikiPageExternalLink multimedia.html.
- Q7455747 wikiPageExternalLink publications.html.
- Q7455747 wikiPageWikiLink Q1221094.
- Q7455747 wikiPageWikiLink Q1358396.
- Q7455747 wikiPageWikiLink Q1709856.
- Q7455747 wikiPageWikiLink Q188606.
- Q7455747 wikiPageWikiLink Q35794.
- Q7455747 wikiPageWikiLink Q5290303.
- Q7455747 wikiPageWikiLink Q574424.
- Q7455747 wikiPageWikiLink Q6770823.
- Q7455747 wikiPageWikiLink Q7220942.
- Q7455747 wikiPageWikiLink Q7347048.
- Q7455747 wikiPageWikiLink Q734764.
- Q7455747 wikiPageWikiLink Q7406919.
- Q7455747 wikiPageWikiLink Q7610746.
- Q7455747 wikiPageWikiLink Q8134.
- Q7455747 comment "Since Lynn Shostack’s call to marketers to "break free" from goods marketing in 1977 a new reconfiguration of general marketing logic attracted much interest quickly. The catalyst for this interest was the publication of an award-winning article by Stephen Vargo and Robert Lusch in the January 2004 issue of Journal of Marketing entitled "Evolving to a New Dominant Logic for Marketing".".
- Q7455747 label "Service-dominant logic".