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- Q727515 subject Q8363862.
- Q727515 abstract "Affinity analysis is a data analysis and data mining technique that discovers co-occurrence relationships among activities performed by (or recorded about) specific individuals or groups. In general, this can be applied to any process where agents can be uniquely identified and information about their activities can be recorded. In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers. This information can then be used for purposes of cross-selling and up-selling, in addition to influencing sales promotions, loyalty programs, store design, and discount plans.".
- Q727515 wikiPageExternalLink index.htm.
- Q727515 wikiPageExternalLink analytics-concepts-product-affinity-or.html.
- Q727515 wikiPageWikiLink Q11157999.
- Q727515 wikiPageWikiLink Q1187656.
- Q727515 wikiPageWikiLink Q1259790.
- Q727515 wikiPageWikiLink Q140811.
- Q727515 wikiPageWikiLink Q172491.
- Q727515 wikiPageWikiLink Q186290.
- Q727515 wikiPageWikiLink Q187359.
- Q727515 wikiPageWikiLink Q189349.
- Q727515 wikiPageWikiLink Q1988917.
- Q727515 wikiPageWikiLink Q3138035.
- Q727515 wikiPageWikiLink Q334955.
- Q727515 wikiPageWikiLink Q386147.
- Q727515 wikiPageWikiLink Q386780.
- Q727515 wikiPageWikiLink Q3884.
- Q727515 wikiPageWikiLink Q44.
- Q727515 wikiPageWikiLink Q483551.
- Q727515 wikiPageWikiLink Q5433101.
- Q727515 wikiPageWikiLink Q622825.
- Q727515 wikiPageWikiLink Q646227.
- Q727515 wikiPageWikiLink Q6545185.
- Q727515 wikiPageWikiLink Q727515.
- Q727515 wikiPageWikiLink Q7790.
- Q727515 wikiPageWikiLink Q8363862.
- Q727515 comment "Affinity analysis is a data analysis and data mining technique that discovers co-occurrence relationships among activities performed by (or recorded about) specific individuals or groups. In general, this can be applied to any process where agents can be uniquely identified and information about their activities can be recorded. In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers.".
- Q727515 label "Affinity analysis".