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- Q7069646 subject Q8609415.
- Q7069646 abstract "Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product’s stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access. Balancing a firm’s efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.".
- Q7069646 wikiPageExternalLink www.themasb.org.
- Q7069646 wikiPageWikiLink Q399757.
- Q7069646 wikiPageWikiLink Q4729939.
- Q7069646 wikiPageWikiLink Q5051856.
- Q7069646 wikiPageWikiLink Q7247748.
- Q7069646 wikiPageWikiLink Q8609415.
- Q7069646 comment "Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product’s stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets.".
- Q7069646 label "Numeric distribution".
- Q7069646 homepage www.themasb.org.