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- Q691633 subject Q13589254.
- Q691633 subject Q7012234.
- Q691633 subject Q7216221.
- Q691633 abstract "Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.".
- Q691633 thumbnail CEJ_co-branding_example_001.png?width=300.
- Q691633 wikiPageWikiLink Q1252809.
- Q691633 wikiPageWikiLink Q1323294.
- Q691633 wikiPageWikiLink Q13589254.
- Q691633 wikiPageWikiLink Q1535808.
- Q691633 wikiPageWikiLink Q16845854.
- Q691633 wikiPageWikiLink Q170416.
- Q691633 wikiPageWikiLink Q1856585.
- Q691633 wikiPageWikiLink Q212405.
- Q691633 wikiPageWikiLink Q2408041.
- Q691633 wikiPageWikiLink Q2424752.
- Q691633 wikiPageWikiLink Q248.
- Q691633 wikiPageWikiLink Q2708181.
- Q691633 wikiPageWikiLink Q30873.
- Q691633 wikiPageWikiLink Q3453571.
- Q691633 wikiPageWikiLink Q3699759.
- Q691633 wikiPageWikiLink Q3749157.
- Q691633 wikiPageWikiLink Q39809.
- Q691633 wikiPageWikiLink Q431289.
- Q691633 wikiPageWikiLink Q503592.
- Q691633 wikiPageWikiLink Q662340.
- Q691633 wikiPageWikiLink Q6686.
- Q691633 wikiPageWikiLink Q676767.
- Q691633 wikiPageWikiLink Q7012234.
- Q691633 wikiPageWikiLink Q7216221.
- Q691633 wikiPageWikiLink Q722080.
- Q691633 wikiPageWikiLink Q7406919.
- Q691633 wikiPageWikiLink Q828814.
- Q691633 wikiPageWikiLink Q856897.
- Q691633 wikiPageWikiLink Q858702.
- Q691633 wikiPageWikiLink Q866188.
- Q691633 comment "Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.".
- Q691633 label "Co-branding".
- Q691633 depiction CEJ_co-branding_example_001.png.