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- Q6840396 subject Q13286709.
- Q6840396 subject Q8771749.
- Q6840396 abstract "Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means of communication—direct mail, phone calls, home visits, television, radio, web advertising, email, text messaging, etc.—to communicate with voters, crafting messages to build support for fundraising, campaign events, volunteering, and eventually to turn them out to the polls on election day. Microtargeting's tactics rely on transmitting a tailored message to a subgroup of the electorate on the basis of unique information about that subgroup.".
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- Q6840396 wikiPageWikiLink Q8771749.
- Q6840396 wikiPageWikiLink Q99.
- Q6840396 comment "Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters.".
- Q6840396 label "Microtargeting".