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- Q6807175 subject Q7485226.
- Q6807175 subject Q8961194.
- Q6807175 abstract "Medium theory is the name assigned to a variety of approaches used to examine how the means of expression of human communication impact the meaning(s) of human communication(s).Joshua Meyrowitz originated the term in his 1985 book, No Sense of Place. Other scholars with work relevant to medium theory include Marshall McLuhan (1963, 1966, 1988) and Neil Postman (1985). Currently, medium theory occupies a marginal position within U.S. communication and media studies (Croteau & Hoynes, 2003:305). The majority of U.S. communication and media studies place their emphasis on the content of communication (e.g., sex and violence) not the medium of communications. In Canada and elsewhere, the theory continues to inform studies that assess large-scale social changes that follow the adoption of a new medium. German media theory operates along similar lines and is influenced by McLuhan, though it occupies a more central location in German academia.Joshua Meyrowitz (1985) uses the term 'medium theory' to refer to the body of literature that focuses on the technological aspects of media beyond their content. It aims to look beyond the content to the medium which reveals the key to its social impact (Croteau & Hoynes, 2003:305).".
- Q6807175 wikiPageExternalLink marcleverette.htm.
- Q6807175 wikiPageWikiLink Q165650.
- Q6807175 wikiPageWikiLink Q1708586.
- Q6807175 wikiPageWikiLink Q193871.
- Q6807175 wikiPageWikiLink Q363806.
- Q6807175 wikiPageWikiLink Q394628.
- Q6807175 wikiPageWikiLink Q436131.
- Q6807175 wikiPageWikiLink Q605434.
- Q6807175 wikiPageWikiLink Q6802264.
- Q6807175 wikiPageWikiLink Q7485226.
- Q6807175 wikiPageWikiLink Q8961194.
- Q6807175 comment "Medium theory is the name assigned to a variety of approaches used to examine how the means of expression of human communication impact the meaning(s) of human communication(s).Joshua Meyrowitz originated the term in his 1985 book, No Sense of Place. Other scholars with work relevant to medium theory include Marshall McLuhan (1963, 1966, 1988) and Neil Postman (1985). Currently, medium theory occupies a marginal position within U.S. communication and media studies (Croteau & Hoynes, 2003:305).".
- Q6807175 label "Medium theory".