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- Q624630 subject Q6807189.
- Q624630 subject Q7189792.
- Q624630 subject Q7467674.
- Q624630 subject Q8330219.
- Q624630 abstract "Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.".
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- Q624630 wikiPageWikiLink Q580529.
- Q624630 wikiPageWikiLink Q6807189.
- Q624630 wikiPageWikiLink Q7189792.
- Q624630 wikiPageWikiLink Q7467674.
- Q624630 wikiPageWikiLink Q7552432.
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- Q624630 wikiPageWikiLink Q816754.
- Q624630 wikiPageWikiLink Q8330219.
- Q624630 wikiPageWikiLink Q835678.
- Q624630 wikiPageWikiLink Q867147.
- Q624630 wikiPageWikiLink Q963465.
- Q624630 comment "Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.".
- Q624630 label "Competitor analysis".