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- Q5496496 description "Australian businessman".
- Q5496496 description "Australian businessman".
- Q5496496 subject Q6646696.
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- Q5496496 abstract "Fred Walker (5 January 1884 – 21 July 1935) was an Australian businessman and founder of Fred Walker & Co. The company is best known for creating Vegemite, a food paste and Australian cultural icon.Walker was born in Melbourne and won a scholarship to attend Caulfield Grammar School. He worked in the food import and export industry, and founded Fred Walker & Co in Hong Kong in 1903. He served in the Australian Military Forces from 1908 to 1918, before returning to his business. The company began manufacturing Red Feather canned foods and bonox, a beef extract product still produced today, and grew to operate around Australia and in New Zealand.In 1923, Walker hired chemist Cyril P. Callister to develop a yeast extract product to compete with the similar English product Marmite. Vegemite was first sold in 1924[1] after Walker's daughter Sheilah selected the winning entry from a public competition to name the product. After poor sales performance, Walker changed the product's name to Parwill (a joking reference to Marmite: "Ma might, but Pa will") before returning to Vegemite. In 1935, customers were given a free jar of Vegemite with every Fred Walker & Co product purchased, and the popularity of the spread grew steadily after this promotion. The success of the product was assured during the Second World War when Vegemite, due to its high vitamin B content, was chosen to be included in Australian soldier ration packs and the English product Marmite was pulled from the market. [2]Walker began a partnership with American businessman James L. Kraft to manufacture processed cheese in 1925, and by 1930 was chairman of Kraft Walker Cheese Co, a separate company from Fred Walker & Co but managed by the same staff. He was also successful at attracting staff by offering workers social club, allowing for morning tea breaks from manufacturing, providing first aid and canteen facilities, and modern work systems that increased employee productivity. In later life he served as the president of the Melbourne Rotary Club (1933–34), and he was also a director of the local YMCA. He was married and had one daughter, Sheila.Walker died of heart disease in 1935. Fred Walker & Co was eventually purchased by Kraft Foods following Walker's death.".
- Q5496496 birthDate "1884-01-05".
- Q5496496 birthYear "1884".
- Q5496496 deathDate "1935-07-21".
- Q5496496 deathYear "1935".
- Q5496496 thumbnail Fred_Walker.jpg?width=300.
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- Q5496496 wikiPageWikiLink Q6646696.
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- Q5496496 dateOfBirth "1884-01-05".
- Q5496496 dateOfDeath "1935-07-21".
- Q5496496 name "Walker, Fred".
- Q5496496 shortDescription "Australian businessman".
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- Q5496496 comment "Fred Walker (5 January 1884 – 21 July 1935) was an Australian businessman and founder of Fred Walker & Co. The company is best known for creating Vegemite, a food paste and Australian cultural icon.Walker was born in Melbourne and won a scholarship to attend Caulfield Grammar School. He worked in the food import and export industry, and founded Fred Walker & Co in Hong Kong in 1903. He served in the Australian Military Forces from 1908 to 1918, before returning to his business.".
- Q5496496 label "Fred Walker (entrepreneur)".
- Q5496496 depiction Fred_Walker.jpg.
- Q5496496 givenName "Fred".
- Q5496496 name "Fred Walker".
- Q5496496 name "Walker, Fred".
- Q5496496 surname "Walker".