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- Q5419630 subject Q6488282.
- Q5419630 abstract "Excitation-transfer theory purports that residual excitation from one stimulus will amplify the excitatory response to another stimulus, though the hedonic valences of the stimuli may differ (Bryant & Miron, 2003). The excitation-transfer process is not limited to a single emotion (cf. Zillmann, 1983, 1996, 1998). For example, when watching a movie, a viewer may be angered by seeing the hero wronged by the villain, but this initial excitation may intensify the viewer's pleasure in witnessing the villain's punishment later. Thus, although the excitation from the original stimulus of seeing the hero wronged was cognitively accessed as anger, the excitation after the second stimulus of seeing the villain punished is cognitively assessed as pleasure, though part of the excitation from the second stimulus is residual from the first. However, the excitation-transfer process requires the presence of three conditions. One: the second stimulus occurs before the complete decay of residual excitation from the first stimulus (e.g., Tannenbaum & Zillmann, 1975). Two: there is the misattribution of excitation, that is, after exposure to the second stimulus, the individual experiencing the excitation attributes full excitation to the second stimulus (e.g., Cantor, Bryant, & Zillmann, 1974; Cantor, Zillmann, & Bryant, 1975). Three: the individual has not reached an excitatory threshold before exposure to the second stimulus (e.g., Zillmann, 1983).".
- Q5419630 wikiPageWikiLink Q101965.
- Q5419630 wikiPageWikiLink Q11009445.
- Q5419630 wikiPageWikiLink Q11024.
- Q5419630 wikiPageWikiLink Q11033.
- Q5419630 wikiPageWikiLink Q1207387.
- Q5419630 wikiPageWikiLink Q1428943.
- Q5419630 wikiPageWikiLink Q2200417.
- Q5419630 wikiPageWikiLink Q231903.
- Q5419630 wikiPageWikiLink Q28882.
- Q5419630 wikiPageWikiLink Q3113318.
- Q5419630 wikiPageWikiLink Q379784.
- Q5419630 wikiPageWikiLink Q4413183.
- Q5419630 wikiPageWikiLink Q5446516.
- Q5419630 wikiPageWikiLink Q6488282.
- Q5419630 wikiPageWikiLink Q6875174.
- Q5419630 wikiPageWikiLink Q7094.
- Q5419630 wikiPageWikiLink Q859031.
- Q5419630 wikiPageWikiLink Q9415.
- Q5419630 wikiPageWikiLink Q9418.
- Q5419630 wikiPageWikiLink Q980771.
- Q5419630 comment "Excitation-transfer theory purports that residual excitation from one stimulus will amplify the excitatory response to another stimulus, though the hedonic valences of the stimuli may differ (Bryant & Miron, 2003). The excitation-transfer process is not limited to a single emotion (cf. Zillmann, 1983, 1996, 1998).".
- Q5419630 label "Excitation-transfer theory".