Matches in DBpedia 2016-04 for { <http://wikidata.dbpedia.org/resource/Q4819777> ?p ?o }
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- Q4819777 subject Q7012234.
- Q4819777 subject Q8507386.
- Q4819777 subject Q8878883.
- Q4819777 abstract "Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption allows social marketers to design relevant health or social messages that influence the people to adopt recommended behaviors. Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity.".
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- Q4819777 wikiPageWikiLink Q7012234.
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- Q4819777 comment "Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups.".
- Q4819777 label "Audience segmentation".