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- Q4686740 subject Q6807189.
- Q4686740 subject Q8222013.
- Q4686740 abstract "The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.The ARF conducts several research initiatives. It publishes the Journal of Advertising Research, a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the Roy Morgan Information Center as a clearinghouse for advertising research, promulgating industry standards and guidelines, and it provides training and administers the annual David Ogilvy Awards Program.The ARF has a Knowledge Center which houses historical reports, papers and videos developed during the formative years of the advertising research industry which are not available anywhere else. Established in 1953 to serve as a central resource for the wealth of materials relating to advertising research, the ARF Knowledge Center also offers specialized tools and services to help ARF members keep up-to-date with the latest knowledge that is applicable to their business needs.".
- Q4686740 wikiPageExternalLink www.thearf.org.
- Q4686740 wikiPageWikiLink Q1002697.
- Q4686740 wikiPageWikiLink Q11033.
- Q4686740 wikiPageWikiLink Q1141436.
- Q4686740 wikiPageWikiLink Q1196567.
- Q4686740 wikiPageWikiLink Q1420621.
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- Q4686740 wikiPageWikiLink Q215028.
- Q4686740 wikiPageWikiLink Q216931.
- Q4686740 wikiPageWikiLink Q2178147.
- Q4686740 wikiPageWikiLink Q37038.
- Q4686740 wikiPageWikiLink Q39809.
- Q4686740 wikiPageWikiLink Q4358104.
- Q4686740 wikiPageWikiLink Q4743043.
- Q4686740 wikiPageWikiLink Q4809935.
- Q4686740 wikiPageWikiLink Q5169180.
- Q4686740 wikiPageWikiLink Q6505834.
- Q4686740 wikiPageWikiLink Q6807189.
- Q4686740 wikiPageWikiLink Q8222013.
- Q4686740 comment "The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.".
- Q4686740 label "Advertising Research Foundation".