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- Q382233 subject Q13696645.
- Q382233 subject Q7066538.
- Q382233 subject Q7153044.
- Q382233 subject Q8218809.
- Q382233 abstract "The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. It is a subconscious process that shortens the decision-making process and allows people to function without having to complete an extensive search for information. It is shorter in duration than a mood, occurring rapidly and involuntarily in response to a stimulus. Reading the words "lung cancer" usually generates an affect of dread, while reading the words "mother's love" usually generates a feeling of affection and comfort. The affect heuristic is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with a stimulus. It is the equivalent of "going with your gut". If their feelings towards an activity are positive, then people are more likely to judge the risks as low and the benefits high. On the other hand, if their feelings towards an activity are negative, they are more likely to perceive the risks as high and benefits low.".
- Q382233 wikiPageWikiLink Q1124198.
- Q382233 wikiPageWikiLink Q13696645.
- Q382233 wikiPageWikiLink Q15103046.
- Q382233 wikiPageWikiLink Q159904.
- Q382233 wikiPageWikiLink Q17737.
- Q382233 wikiPageWikiLink Q208195.
- Q382233 wikiPageWikiLink Q2154783.
- Q382233 wikiPageWikiLink Q3296858.
- Q382233 wikiPageWikiLink Q331769.
- Q382233 wikiPageWikiLink Q333173.
- Q382233 wikiPageWikiLink Q380207.
- Q382233 wikiPageWikiLink Q4114622.
- Q382233 wikiPageWikiLink Q44619.
- Q382233 wikiPageWikiLink Q5748260.
- Q382233 wikiPageWikiLink Q7066538.
- Q382233 wikiPageWikiLink Q7153044.
- Q382233 wikiPageWikiLink Q8078.
- Q382233 wikiPageWikiLink Q8218809.
- Q382233 wikiPageWikiLink Q9415.
- Q382233 comment "The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role.".
- Q382233 label "Affect heuristic".