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- Q355725 subject Q6436951.
- Q355725 subject Q8434676.
- Q355725 abstract "Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing. In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something that lurks all around, hits us where we live, and invariably takes us by surprise". These premises apply to the entire spectrum of guerrilla communication because each tactic intends to disrupt cognitive schemas and thought processing.The term was created in 1997 by Luther Blissett and Sonja Brünzels, with the publication of Kommunication Guerrilla Handbook (originally in German, translated in 2001 to Spanish and Italian). Both pertain to autonome a.f.r.i.k.a gruppe, which includes many people involved in communication guerrillas such as activists and non-artists living in different German peripheries. However, it was used before in 1984 by Jay Conrad Levinson, as a marketing strategy for small businesses.".
- Q355725 wikiPageExternalLink www.memefest.org.
- Q355725 wikiPageExternalLink v=onepage&q&f=false.
- Q355725 wikiPageExternalLink Index.
- Q355725 wikiPageExternalLink afrikagruppe02_en.htm.
- Q355725 wikiPageExternalLink afrikatext.html.
- Q355725 wikiPageExternalLink cg.htm.
- Q355725 wikiPageExternalLink www.media-hijack.com.
- Q355725 wikiPageExternalLink afrikagruppe01_en.htm.
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- Q355725 wikiPageWikiLink Q643190.
- Q355725 wikiPageWikiLink Q6436951.
- Q355725 wikiPageWikiLink Q741316.
- Q355725 wikiPageWikiLink Q7532174.
- Q355725 wikiPageWikiLink Q8434676.
- Q355725 wikiPageWikiLink Q862581.
- Q355725 wikiPageWikiLink Q874006.
- Q355725 type Thing.
- Q355725 comment "Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing.".
- Q355725 label "Guerrilla communication".
- Q355725 differentFrom Q36611.