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- Q3275564 subject Q7792919.
- Q3275564 subject Q8257888.
- Q3275564 abstract "Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application.".
- Q3275564 author Q5213659.
- Q3275564 dcc "302/.13 22".
- Q3275564 isbn "1-4000-6428-7".
- Q3275564 lcc "HM1033 .H43 2007".
- Q3275564 nonFictionSubject Q9418.
- Q3275564 numberOfPages "304".
- Q3275564 oclc "68786839".
- Q3275564 publisher Q744182.
- Q3275564 releaseDate "2007-01-02".
- Q3275564 wikiPageExternalLink made-to-stick-messaging.php.
- Q3275564 wikiPageExternalLink www.madetostick.com.
- Q3275564 wikiPageExternalLink blog.
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- Q3275564 wikiPageWikiLink Q7792919.
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- Q3275564 wikiPageWikiLink Q9418.
- Q3275564 wikiPageWikiLink Q978.
- Q3275564 wikiPageWikiLink Q978171.
- Q3275564 author "Chip Heath & Dan Heath".
- Q3275564 congress "HM1033 .H43 2007".
- Q3275564 dewey "302".
- Q3275564 isbn "1".
- Q3275564 name "Made to Stick".
- Q3275564 oclc "68786839".
- Q3275564 pages "304".
- Q3275564 publisher Q744182.
- Q3275564 releaseDate "2007-01-02".
- Q3275564 subject Q9418.
- Q3275564 type Book.
- Q3275564 type Book.
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- Q3275564 type WrittenWork.
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- Q3275564 comment "Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles.".
- Q3275564 label "Made to Stick".
- Q3275564 name "Made to Stick".