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- Q19903600 subject Q13254153.
- Q19903600 subject Q6367400.
- Q19903600 abstract "Relative Insight was founded in 2012 and is a privately held company with offices in London and Lancaster. Relative Insight uses comparative language algorithms, developed with Lancaster University's linguistic and cyber security departments, to detect changes in language. The firm was spun out of Lancaster University by founders Phil Greenwood and James Walkerdine, who were joined by Ben Hookway and Rich Wilson in 2013. Ben Hookway: Chief Executive Officer Phil Greenwood: Chief Technical Officer James Walkerdine: Chief Operating Officer Rich Wilson: Chief Marketing OfficerClients are a mixture of brands, as well as creative and media agencies including Microsoft Mobile, Saatchi & Saatchi, Havas helia, Maxus, and Ogilvy.The first commercial application of the research was in law enforcement. Relative Insight was focused on detecting masquerading by criminals online. The company continues that work but has expanded into the marketing world. Relative Insight analyses the way a brand's target market speaks online – for example on Facebook, Twitter, in comments and on forums – and advises the company how best to appeal to this audience.".
- Q19903600 wikiPageWikiLink Q1207680.
- Q19903600 wikiPageWikiLink Q13254153.
- Q19903600 wikiPageWikiLink Q16538568.
- Q19903600 wikiPageWikiLink Q1937850.
- Q19903600 wikiPageWikiLink Q205905.
- Q19903600 wikiPageWikiLink Q262854.
- Q19903600 wikiPageWikiLink Q3302845.
- Q19903600 wikiPageWikiLink Q44554.
- Q19903600 wikiPageWikiLink Q6367400.
- Q19903600 wikiPageWikiLink Q918.
- Q19903600 comment "Relative Insight was founded in 2012 and is a privately held company with offices in London and Lancaster. Relative Insight uses comparative language algorithms, developed with Lancaster University's linguistic and cyber security departments, to detect changes in language. The firm was spun out of Lancaster University by founders Phil Greenwood and James Walkerdine, who were joined by Ben Hookway and Rich Wilson in 2013.".
- Q19903600 label "Relative Insight".