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- Q17117961 subject Q6807189.
- Q17117961 subject Q7467662.
- Q17117961 subject Q8347252.
- Q17117961 subject Q8609389.
- Q17117961 abstract "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need. The purpose of logit analysis is to quantify the potential sales of that product. It takes survey data on consumers' purchase intentions and converts it into actual purchase probabilities.Logit analysis defines the functional relationship between stated purchase intentions and preferences, and the actual probability of purchase. A preference regression is performed on the survey data. This is then modified with actual historical observations of purchase behavior. The resultant functional relationship defines purchase probability.This is the most useful of the purchase intention/rating translations because explicit measures of confidence level and statistical significance can be calculated. Other purchase intention/rating translations include the preference-rank translation and the intent scale translation.The logit function is the reciprocal function to the sigmoid logistic function.".
- Q17117961 wikiPageWikiLink Q1141436.
- Q17117961 wikiPageWikiLink Q1395034.
- Q17117961 wikiPageWikiLink Q1868104.
- Q17117961 wikiPageWikiLink Q2424752.
- Q17117961 wikiPageWikiLink Q2990332.
- Q17117961 wikiPageWikiLink Q39809.
- Q17117961 wikiPageWikiLink Q6044417.
- Q17117961 wikiPageWikiLink Q6807189.
- Q17117961 wikiPageWikiLink Q7239816.
- Q17117961 wikiPageWikiLink Q7239822.
- Q17117961 wikiPageWikiLink Q7467662.
- Q17117961 wikiPageWikiLink Q8347252.
- Q17117961 wikiPageWikiLink Q8609389.
- Q17117961 type Thing.
- Q17117961 comment "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need.".
- Q17117961 label "Logit analysis in marketing".
- Q17117961 seeAlso Q1132755.