Matches in DBpedia 2016-04 for { <http://wikidata.dbpedia.org/resource/Q17011786> ?p ?o }
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- Q17011786 subject Q7288726.
- Q17011786 subject Q8771753.
- Q17011786 subject Q8773833.
- Q17011786 abstract "A Maidstone mum is a marketing term to describe dwellers in 'Middle England' who are deserting Tescos and Morrisons to shop at discount supermarkets Lidl and Aldi.The term was first used by Ronny Gottschlich the Lidl CEO on 2 December 2013 who said: 'he wants to target ‘Maidstone mums’ who are ‘no longer afraid to be seen in a Lidl store'Lidl and Aldi are providing serious competition to traditional rivals Tesco, Sainsbury, Asda and Morrisons. Lidl, the cut-price chain will more than double the number of stores it has in the UK in an attempt to push itself into traditionally Middle England territories. Lidl last year posted an 18 per cent rise in sales in the UK to £3.3bn. In stark contrast, Tesco last year saw like-for-like UK sales fall by 0.3 per cent to £48bn.A vox pop in Maidstone Kent, found a former president of Farleigh's Women's Institute (WI) who confirmed he was correct: To start with I was a little uncomfortable – I always thought it was cheap and cheerful, and up until then I had always shopped in Waitrose and Sainsbury’s, but I found I would keep bumping into people I knew, I started thinking… everyone I know shops here..Maidstone mums joins the White Van Man, Pebbledash People, Worcester Woman and Mondeo man as one of the advertisers' target groups.".
- Q17011786 wikiPageWikiLink Q125054.
- Q17011786 wikiPageWikiLink Q151954.
- Q17011786 wikiPageWikiLink Q152096.
- Q17011786 wikiPageWikiLink Q17058583.
- Q17011786 wikiPageWikiLink Q213180.
- Q17011786 wikiPageWikiLink Q23298.
- Q17011786 wikiPageWikiLink Q2925762.
- Q17011786 wikiPageWikiLink Q297410.
- Q17011786 wikiPageWikiLink Q310834.
- Q17011786 wikiPageWikiLink Q487494.
- Q17011786 wikiPageWikiLink Q5328336.
- Q17011786 wikiPageWikiLink Q649365.
- Q17011786 wikiPageWikiLink Q7288726.
- Q17011786 wikiPageWikiLink Q8771753.
- Q17011786 wikiPageWikiLink Q8773833.
- Q17011786 wikiPageWikiLink Q922344.
- Q17011786 comment "A Maidstone mum is a marketing term to describe dwellers in 'Middle England' who are deserting Tescos and Morrisons to shop at discount supermarkets Lidl and Aldi.The term was first used by Ronny Gottschlich the Lidl CEO on 2 December 2013 who said: 'he wants to target ‘Maidstone mums’ who are ‘no longer afraid to be seen in a Lidl store'Lidl and Aldi are providing serious competition to traditional rivals Tesco, Sainsbury, Asda and Morrisons.".
- Q17011786 label "Maidstone mum".