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- Q1663276 subject Q13299253.
- Q1663276 abstract "In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient.Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision.".
- Q1663276 wikiPageWikiLink Q13299253.
- Q1663276 wikiPageWikiLink Q13479580.
- Q1663276 wikiPageWikiLink Q143252.
- Q1663276 wikiPageWikiLink Q1671762.
- Q1663276 wikiPageWikiLink Q182040.
- Q1663276 wikiPageWikiLink Q182656.
- Q1663276 wikiPageWikiLink Q1971546.
- Q1663276 wikiPageWikiLink Q248.
- Q1663276 wikiPageWikiLink Q2813.
- Q1663276 wikiPageWikiLink Q2936247.
- Q1663276 wikiPageWikiLink Q39809.
- Q1663276 wikiPageWikiLink Q414815.
- Q1663276 wikiPageWikiLink Q431289.
- Q1663276 wikiPageWikiLink Q5003373.
- Q1663276 wikiPageWikiLink Q528074.
- Q1663276 wikiPageWikiLink Q5300.
- Q1663276 wikiPageWikiLink Q62246.
- Q1663276 wikiPageWikiLink Q626292.
- Q1663276 wikiPageWikiLink Q6721885.
- Q1663276 wikiPageWikiLink Q691633.
- Q1663276 wikiPageWikiLink Q812142.
- Q1663276 wikiPageWikiLink Q867068.
- Q1663276 wikiPageWikiLink Q918086.
- Q1663276 comment "In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient.Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product.".
- Q1663276 label "Ingredient branding".