Matches in DBpedia 2016-04 for { <http://wikidata.dbpedia.org/resource/Q1628411> ?p ?o }
Showing triples 1 to 21 of
21
with 100 triples per page.
- Q1628411 subject Q6448504.
- Q1628411 abstract "Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics ... or other second-order activities which serve as a proxy for these traits.Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads.".
- Q1628411 thumbnail Targeting_in_ad_system.png?width=300.
- Q1628411 wikiPageWikiLink Q14566736.
- Q1628411 wikiPageWikiLink Q1635722.
- Q1628411 wikiPageWikiLink Q1815904.
- Q1628411 wikiPageWikiLink Q188728.
- Q1628411 wikiPageWikiLink Q22855.
- Q1628411 wikiPageWikiLink Q37038.
- Q1628411 wikiPageWikiLink Q37732.
- Q1628411 wikiPageWikiLink Q5452143.
- Q1628411 wikiPageWikiLink Q6448504.
- Q1628411 wikiPageWikiLink Q683794.
- Q1628411 wikiPageWikiLink Q7000739.
- Q1628411 wikiPageWikiLink Q72781.
- Q1628411 wikiPageWikiLink Q7379573.
- Q1628411 wikiPageWikiLink Q75.
- Q1628411 wikiPageWikiLink Q83624.
- Q1628411 comment "Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics ...".
- Q1628411 label "Targeted advertising".
- Q1628411 depiction Targeting_in_ad_system.png.