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- Q1250104 subject Q6448504.
- Q1250104 subject Q8807096.
- Q1250104 abstract "Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be especially challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions.".
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- Q1250104 wikiPageWikiLink Q11652.
- Q1250104 wikiPageWikiLink Q1618101.
- Q1250104 wikiPageWikiLink Q16927817.
- Q1250104 wikiPageWikiLink Q17538813.
- Q1250104 wikiPageWikiLink Q18149240.
- Q1250104 wikiPageWikiLink Q18151464.
- Q1250104 wikiPageWikiLink Q185925.
- Q1250104 wikiPageWikiLink Q2011597.
- Q1250104 wikiPageWikiLink Q230051.
- Q1250104 wikiPageWikiLink Q37038.
- Q1250104 wikiPageWikiLink Q391931.
- Q1250104 wikiPageWikiLink Q4047758.
- Q1250104 wikiPageWikiLink Q4780797.
- Q1250104 wikiPageWikiLink Q489398.
- Q1250104 wikiPageWikiLink Q6061326.
- Q1250104 wikiPageWikiLink Q629981.
- Q1250104 wikiPageWikiLink Q635849.
- Q1250104 wikiPageWikiLink Q6448504.
- Q1250104 wikiPageWikiLink Q699413.
- Q1250104 wikiPageWikiLink Q8807096.
- Q1250104 wikiPageWikiLink Q967140.
- Q1250104 comment "Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.".
- Q1250104 label "Media planning".