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- Q1146253 subject Q6176583.
- Q1146253 subject Q7012234.
- Q1146253 subject Q8609415.
- Q1146253 abstract "In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.Customer lifetime value can also be defined as the dollar value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their customer relationships. Customer lifetime value is an important number because it represents an upper limit on spending to acquire new customers. For this reason it is an important element in calculating payback of advertising spent in marketing mix modeling.One of the first accounts of the term Customer Lifetime Value is in the 1988 book Database Marketing, which includes detailed worked examples. Early adopters of Customer Lifetime Value models in the 1990s include Edge Consulting and BrandScience.".
- Q1146253 wikiPageExternalLink how-to-calculate-the-lifetime-value-of-ecommerce-customers.
- Q1146253 wikiPageExternalLink www.clv-calculator.com.
- Q1146253 wikiPageExternalLink online-clv-calculator-financials.
- Q1146253 wikiPageExternalLink www.themasb.org.
- Q1146253 wikiPageExternalLink intro-customer-lifetime-value-clv.
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- Q1146253 wikiPageWikiLink Q5196454.
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- Q1146253 wikiPageWikiLink Q6176583.
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- Q1146253 wikiPageWikiLink Q7012234.
- Q1146253 wikiPageWikiLink Q850210.
- Q1146253 wikiPageWikiLink Q852835.
- Q1146253 wikiPageWikiLink Q8609415.
- Q1146253 comment "In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.".
- Q1146253 label "Customer lifetime value".
- Q1146253 homepage www.themasb.org.