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- db=ehh&AN=60641974 accessdate "2012-05-16".
- db=ehh&AN=60641974 first "Swati".
- db=ehh&AN=60641974 isCitedBy Consumer_behaviour.
- db=ehh&AN=60641974 issue "2".
- db=ehh&AN=60641974 journal "International Journal of Educational Administration".
- db=ehh&AN=60641974 last "Khosla".
- db=ehh&AN=60641974 pages "220-220".
- db=ehh&AN=60641974 title "Consumer psychology: The essence of Marketing".
- db=ehh&AN=60641974 url "http://web-l4.ebscohost.com.ezproxy-f.deakin.edu.au/ehost/detail?vid=5&hid=106&sid=4657a35a-29b0-4753-b833-46a39c374718%40sessionmgr113&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ehh&AN=60641974".
- db=ehh&AN=60641974 volume "2".
- db=ehh&AN=60641974 year "2010".