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- 1251040 author "Houston, M. J.".
- 1251040 date "July 1972".
- 1251040 doi "10.2307/1251040".
- 1251040 isCitedBy Unit_price_information_in_supermarkets.
- 1251040 journal "Journal of Marketing".
- 1251040 pages "51–69".
- 1251040 title "The Effect of Unit Pricing on Choices of Brand and Size Economic Shopping".
- 1251040 volume "36".