Matches in DBpedia 2016-04 for { <http://doi.org/10.1108/03090569910285832> ?p ?o }
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- 03090569910285832 date "199".
- 03090569910285832 doi "10.1108/03090569910285832".
- 03090569910285832 first1 "Alain".
- 03090569910285832 first2 "Nathalie".
- 03090569910285832 isCitedBy Product_placement.
- 03090569910285832 issue "9".
- 03090569910285832 journal "European Journal of Marketing".
- 03090569910285832 last1 "D'Astous".
- 03090569910285832 last2 "Séguin".
- 03090569910285832 pages "896–910".
- 03090569910285832 title "Consumer Reactions to Product Placement Strategies in Television Sponsorship".
- 03090569910285832 volume "33".