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- 10641734.2000.10505107 date "2000".
- 10641734.2000.10505107 doi "10.1080/10641734.2000.10505107".
- 10641734.2000.10505107 first1 "Pola B.".
- 10641734.2000.10505107 first2 "Siva K.".
- 10641734.2000.10505107 isCitedBy Product_placement.
- 10641734.2000.10505107 issue "2".
- 10641734.2000.10505107 journal "Journal of Current Issues & Research in Advertising".
- 10641734.2000.10505107 last1 "Gupta".
- 10641734.2000.10505107 last2 "Balasubramanian".
- 10641734.2000.10505107 pages "41–52".
- 10641734.2000.10505107 title "Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications".
- 10641734.2000.10505107 volume "22".