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- jmm.2008.32 doi "10.1057/jmm.2008.32".
- jmm.2008.32 first "B".
- jmm.2008.32 isCitedBy Sales_outsourcing.
- jmm.2008.32 issue "1".
- jmm.2008.32 journal "Journal of Medical Marketing".
- jmm.2008.32 last "Rogers".
- jmm.2008.32 pages "11–20".
- jmm.2008.32 title "An exploratory study of the make-or-buy decision in pharmaceutical sales".
- jmm.2008.32 volume "9".
- jmm.2008.32 year "2009".