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- j.bushor.2006.05.005 doi "10.1016/j.bushor.2006.05.005".
- j.bushor.2006.05.005 first1 "P.R.".
- j.bushor.2006.05.005 first2 "L.F.".
- j.bushor.2006.05.005 first3 "I.P.".
- j.bushor.2006.05.005 first4 "S.M.".
- j.bushor.2006.05.005 isCitedBy Lead_user.
- j.bushor.2006.05.005 issue "1".
- j.bushor.2006.05.005 journal "Business Horizons".
- j.bushor.2006.05.005 last1 "Berthon".
- j.bushor.2006.05.005 last2 "Pitt".
- j.bushor.2006.05.005 last3 "McCarthy".
- j.bushor.2006.05.005 last4 "Kates".
- j.bushor.2006.05.005 pages "39–47".
- j.bushor.2006.05.005 title "When Customers Get Clever: Managerial Approaches to Dealing with Creative Consumers".
- j.bushor.2006.05.005 volume "50".
- j.bushor.2006.05.005 year "2007".