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- Wright_Massey abstract "Wright Massey (b. June 21, 1953) is an American businessman and entrepreneur most widely known as the Vice President of Development of Starbucks, the Director of Design at The Disney Store, and designer of the famous Coca-Cola sign in Times Square. Wright Massey founded Brand Architecture, his architecture and design firm, in 1999, and is currently redesigning Outback Steakhouse.In 1994, he joined Seattle's Starbucks to completely redesign the stores. He is credited with creating the Synergistic Rollout Program that built one store per day, saving Starbucks $20M a year. Massey also established the Creative Services Group which produced the brand identity and the store design. Massey created a visual brand language for Starbucks that was recognizable and distinctive, the way Coca-Cola maintained the color red, the Spencerian script, and the red bottle for over 100 years. The visual brand language consisted of icons, stories, and color palettes that conveyed the look and feel of Starbucks graphics.Massey's Synergistic Rollout Program helped aggressively expand Starbucks' reach across the United States. In Schultz's co-authored book called Pour Your Heart into It, Schultz states about Massey: \"Given the apparently contradictory tasks of lowering costs while creating a better design, Wright’s team not only accomplished that but also a third: devising novel formats that would allow sales in locations we never could have considered before.\"".
- Wright_Massey birthDate "1953-06-21".
- Wright_Massey birthPlace Elizabeth_City,_North_Carolina.
- Wright_Massey birthPlace North_Carolina.
- Wright_Massey birthPlace United_States.
- Wright_Massey birthYear "1953".
- Wright_Massey occupation Brand_Architecture_Inc..
- Wright_Massey occupation Chief_executive_officer.
- Wright_Massey occupation Wright_Massey__1.
- Wright_Massey thumbnail Massey_Brand_Architecture.jpg?width=300.
- Wright_Massey wikiPageExternalLink www.brandarchitectureinc.com.
- Wright_Massey wikiPageID "12533702".
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- Wright_Massey wikiPageWikiLink Brand_Architecture_Inc..
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- Wright_Massey wikiPageWikiLink Businessperson.
- Wright_Massey wikiPageWikiLink Category:1953_births.
- Wright_Massey wikiPageWikiLink Category:American_businesspeople.
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- Wright_Massey wikiPageWikiLink Category:Living_people.
- Wright_Massey wikiPageWikiLink Category:People_from_North_Carolina.
- Wright_Massey wikiPageWikiLink Category:Starbucks.
- Wright_Massey wikiPageWikiLink Category:University_of_California,_Irvine_alumni.
- Wright_Massey wikiPageWikiLink Chief_executive_officer.
- Wright_Massey wikiPageWikiLink Coca-Cola_sign.
- Wright_Massey wikiPageWikiLink Elizabeth_City,_North_Carolina.
- Wright_Massey wikiPageWikiLink Entrepreneurship.
- Wright_Massey wikiPageWikiLink Howard_Schultz.
- Wright_Massey wikiPageWikiLink North_Carolina.
- Wright_Massey wikiPageWikiLink Starbucks.
- Wright_Massey wikiPageWikiLink The_Walt_Disney_Company.
- Wright_Massey wikiPageWikiLink United_States.
- Wright_Massey wikiPageWikiLink Visual_brand_language.
- Wright_Massey wikiPageWikiLinkText "Wright Massey".
- Wright_Massey birthDate "1953-06-21".
- Wright_Massey birthPlace Elizabeth_City,_North_Carolina.
- Wright_Massey birthPlace North_Carolina.
- Wright_Massey birthPlace United_States.
- Wright_Massey caption "--04-01".
- Wright_Massey children "3".
- Wright_Massey dateOfBirth "1953-06-21".
- Wright_Massey name "Massey, Wright".
- Wright_Massey name "Wright Massey".
- Wright_Massey occupation Brand_Architecture_Inc..
- Wright_Massey occupation Chief_executive_officer.
- Wright_Massey placeOfBirth Elizabeth_City,_North_Carolina.
- Wright_Massey placeOfBirth North_Carolina.
- Wright_Massey placeOfBirth United_States.
- Wright_Massey shortDescription "American businessman".
- Wright_Massey spouse "Kimri Massey".
- Wright_Massey website www.brandarchitectureinc.com.
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- Wright_Massey wikiPageUsesTemplate Template:US-business-bio-1950s-stub.
- Wright_Massey wikiPageUsesTemplate Template:When.
- Wright_Massey description "American businessman".
- Wright_Massey description "American businessman".
- Wright_Massey subject Category:1953_births.
- Wright_Massey subject Category:American_businesspeople.
- Wright_Massey subject Category:Businesspeople_in_coffee.
- Wright_Massey subject Category:Living_people.
- Wright_Massey subject Category:People_from_North_Carolina.
- Wright_Massey subject Category:Starbucks.
- Wright_Massey subject Category:University_of_California,_Irvine_alumni.
- Wright_Massey hypernym Businessman.
- Wright_Massey type Agent.
- Wright_Massey type Company.
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- Wright_Massey comment "Wright Massey (b. June 21, 1953) is an American businessman and entrepreneur most widely known as the Vice President of Development of Starbucks, the Director of Design at The Disney Store, and designer of the famous Coca-Cola sign in Times Square. Wright Massey founded Brand Architecture, his architecture and design firm, in 1999, and is currently redesigning Outback Steakhouse.In 1994, he joined Seattle's Starbucks to completely redesign the stores.".
- Wright_Massey label "Wright Massey".
- Wright_Massey sameAs Q8038228.
- Wright_Massey sameAs 라이트_매세이.
- Wright_Massey sameAs m.02wby7f.
- Wright_Massey sameAs Q8038228.
- Wright_Massey sameAs 萊特·梅西.
- Wright_Massey wasDerivedFrom Wright_Massey?oldid=600275519.
- Wright_Massey depiction Massey_Brand_Architecture.jpg.
- Wright_Massey givenName "Wright".
- Wright_Massey homepage www.brandarchitectureinc.com.
- Wright_Massey isPrimaryTopicOf Wright_Massey.
- Wright_Massey name "Massey, Wright".
- Wright_Massey name "Wright Massey".
- Wright_Massey surname "Massey".