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- Vendor_relationship_management abstract "Vendor relationship management (VRM) is a category of business activity made possible by software tools that aim to provide customers with both independence from vendors and better means for engaging with vendors. These same tools can also apply to individuals' relations with other institutions and organizations.The term appeared in ComputerWorld magazine in May 2000, albeit in the context of a business managing its IT vendors. The term was first used in the context here by Mike Vizard on a Gillmor Gang podcast on September 1, 2006, in a conversation with Doc Searls about the project Searls had recently started as a fellow at the Berkman Center for Internet & Society at Harvard University. Vizard saw VRM as a natural counterpart of Customer relationship management. Searls' project then became named ProjectVRM, and has since worked to guide development of VRM tools and services.VRM tools provide customers with the means to bear their share of the relationship burden with vendors and other organizations. They relieve CRM of the perceived need to \"target,\" \"capture,\" \"acquire,\" \"lock in,\" \"direct,\" \"own,\" \"manage,\" and otherwise take the lead of relationships with customers. With VRM operating on the customer's side, customers are also involved as participants, rather than as followers.In its description of ProjectVRM, the Berkman Center says \"The primary theory behind ProjectVRM is that many market problems (including the widespread belief that customer lock-in is a 'best practice') can only be solved from the customer side: by making the customer a fully empowered actor in the marketplace, rather than one whose power in many cases is dependent on exclusive relationships with vendors, by coerced agreement provided entirely by those vendors.\"Doc Searls believes VRM will help create what he calls an intention economy, which he described first in an essay by that name in Linux Journal. There, he writes, \"The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them. The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.\" In May 2012 Searl's book titled The Intention Economy was published by Harvard Business Press. Searls also sees VRM addressing some of what he calls the \"unfinished business\" of The Cluetrain Manifesto, which he co-wrote in 1999 with Christopher Locke, Rick Levine and David Weinberger. Here he refers to Cluetrain's preamble, which says \"We are not seats or eyeballs or end users or consumers. We are human beings—and our reach exceeds your grasp. Deal with it.\"CRM magazine devoted much of its May 2010 issue to VRM. The magazine also named Doc Searls' one of its Influential Leaders in its August issue.In early 2012, Customer Commons, a non-profit, was born out of ProjectVRM at Harvard, to support VRM principles. Customer Commons' mission is to educate, research, support and create VRM tools, and generally advocate for individuals as they interact with entities on and offline. Doc Searls is one of Customer Commons co-founders and board members.".
- Vendor_relationship_management wikiPageExternalLink 1000035.
- Vendor_relationship_management wikiPageExternalLink projectvrm.
- Vendor_relationship_management wikiPageExternalLink projectvrm.
- Vendor_relationship_management wikiPageExternalLink projectvrm.org.
- Vendor_relationship_management wikiPageExternalLink Its-Not-Your-Relationship-to-Manage-66870.aspx.
- Vendor_relationship_management wikiPageExternalLink V-Is-for-Victory-But-the-Victory-Isnt-Yours-66880.aspx.
- Vendor_relationship_management wikiPageExternalLink 49.
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- Vendor_relationship_management wikiPageRevisionID "706308541".
- Vendor_relationship_management wikiPageWikiLink Berkman_Center_for_Internet_&_Society.
- Vendor_relationship_management wikiPageWikiLink Category:Buzzwords.
- Vendor_relationship_management wikiPageWikiLink Category:E-commerce.
- Vendor_relationship_management wikiPageWikiLink Category:Management.
- Vendor_relationship_management wikiPageWikiLink Christopher_Locke.
- Vendor_relationship_management wikiPageWikiLink Computerworld.
- Vendor_relationship_management wikiPageWikiLink Customer_Commons.
- Vendor_relationship_management wikiPageWikiLink Customer_relationship_management.
- Vendor_relationship_management wikiPageWikiLink David_Weinberger.
- Vendor_relationship_management wikiPageWikiLink Doc_Searls.
- Vendor_relationship_management wikiPageWikiLink Gillmor_Gang.
- Vendor_relationship_management wikiPageWikiLink Harvard_Business_Press.
- Vendor_relationship_management wikiPageWikiLink Harvard_University.
- Vendor_relationship_management wikiPageWikiLink Intention_economy.
- Vendor_relationship_management wikiPageWikiLink Kinetic_Rule_Language.
- Vendor_relationship_management wikiPageWikiLink Linux_Journal.
- Vendor_relationship_management wikiPageWikiLink Market_(place).
- Vendor_relationship_management wikiPageWikiLink Personal_Data_Service.
- Vendor_relationship_management wikiPageWikiLink The_Cluetrain_Manifesto.
- Vendor_relationship_management wikiPageWikiLink User-Managed_Access.
- Vendor_relationship_management wikiPageWikiLink Vendor_lock-in.
- Vendor_relationship_management wikiPageWikiLinkText "Vendor Relationship Management".
- Vendor_relationship_management wikiPageWikiLinkText "Vendor relationship management".
- Vendor_relationship_management wikiPageWikiLinkText "vendor relationship management (VRM)".
- Vendor_relationship_management wikiPageWikiLinkText "vendor relationship management".
- Vendor_relationship_management subject Category:Buzzwords.
- Vendor_relationship_management subject Category:E-commerce.
- Vendor_relationship_management subject Category:Management.
- Vendor_relationship_management hypernym Category.
- Vendor_relationship_management type TelevisionStation.
- Vendor_relationship_management type Buzzword.
- Vendor_relationship_management type Redirect.
- Vendor_relationship_management type Science.
- Vendor_relationship_management comment "Vendor relationship management (VRM) is a category of business activity made possible by software tools that aim to provide customers with both independence from vendors and better means for engaging with vendors. These same tools can also apply to individuals' relations with other institutions and organizations.The term appeared in ComputerWorld magazine in May 2000, albeit in the context of a business managing its IT vendors.".
- Vendor_relationship_management label "Vendor relationship management".
- Vendor_relationship_management sameAs Q3104527.
- Vendor_relationship_management sameAs Vendor_Relationship_Management.
- Vendor_relationship_management sameAs Gestion_de_la_relation_vendeur.
- Vendor_relationship_management sameAs ベンダー関係管理.
- Vendor_relationship_management sameAs m.02pj2jy.
- Vendor_relationship_management sameAs Q3104527.
- Vendor_relationship_management wasDerivedFrom Vendor_relationship_management?oldid=706308541.
- Vendor_relationship_management isPrimaryTopicOf Vendor_relationship_management.