Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Umbrella_brand> ?p ?o }
- Umbrella_brand abstract "Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension).".
- Umbrella_brand thumbnail Axe_Products.JPG?width=300.
- Umbrella_brand wikiPageExternalLink coffee,en_GB,sc.html.
- Umbrella_brand wikiPageExternalLink drinkware,en_GB,sc.html.
- Umbrella_brand wikiPageExternalLink tea,en_GB,sc.html.
- Umbrella_brand wikiPageExternalLink en-us.
- Umbrella_brand wikiPageExternalLink TCCC.
- Umbrella_brand wikiPageExternalLink default.aspx.
- Umbrella_brand wikiPageExternalLink products.
- Umbrella_brand wikiPageExternalLink browse-by-collection.
- Umbrella_brand wikiPageExternalLink store.starbucks.co.uk.
- Umbrella_brand wikiPageExternalLink equipment,en_GB,sc.html.
- Umbrella_brand wikiPageExternalLink syrups-and-sauces,en_GB,sc.html?nofilter=false.
- Umbrella_brand wikiPageExternalLink product-category.
- Umbrella_brand wikiPageExternalLink www.everymac.com.
- Umbrella_brand wikiPageExternalLink all-brands.shtml.
- Umbrella_brand wikiPageExternalLink brands.
- Umbrella_brand wikiPageID "1219008".
- Umbrella_brand wikiPageLength "24121".
- Umbrella_brand wikiPageOutDegree "63".
- Umbrella_brand wikiPageRevisionID "706947881".
- Umbrella_brand wikiPageWikiLink Apple_Inc..
- Umbrella_brand wikiPageWikiLink Apple_Watch.
- Umbrella_brand wikiPageWikiLink Axe_(brand).
- Umbrella_brand wikiPageWikiLink Ben_&_Jerrys.
- Umbrella_brand wikiPageWikiLink Brand_architecture.
- Umbrella_brand wikiPageWikiLink Brand_equity.
- Umbrella_brand wikiPageWikiLink Brand_extension.
- Umbrella_brand wikiPageWikiLink Brand_management.
- Umbrella_brand wikiPageWikiLink Cannibalization_(marketing).
- Umbrella_brand wikiPageWikiLink Category:Brand_management.
- Umbrella_brand wikiPageWikiLink Category:Branding_terminology.
- Umbrella_brand wikiPageWikiLink Coca-Cola.
- Umbrella_brand wikiPageWikiLink Confirmation_bias.
- Umbrella_brand wikiPageWikiLink Corporate_branding.
- Umbrella_brand wikiPageWikiLink Dove_(toiletries).
- Umbrella_brand wikiPageWikiLink Fanta.
- Umbrella_brand wikiPageWikiLink FedEx.
- Umbrella_brand wikiPageWikiLink Gillette_(brand).
- Umbrella_brand wikiPageWikiLink IPad.
- Umbrella_brand wikiPageWikiLink IPhone.
- Umbrella_brand wikiPageWikiLink IPod.
- Umbrella_brand wikiPageWikiLink Individual_branding.
- Umbrella_brand wikiPageWikiLink International_availability_of_Fanta.
- Umbrella_brand wikiPageWikiLink MacBook.
- Umbrella_brand wikiPageWikiLink MacBook_Pro.
- Umbrella_brand wikiPageWikiLink Macintosh.
- Umbrella_brand wikiPageWikiLink Marriott_International.
- Umbrella_brand wikiPageWikiLink Minute_Maid.
- Umbrella_brand wikiPageWikiLink Nivea.
- Umbrella_brand wikiPageWikiLink Oral-B.
- Umbrella_brand wikiPageWikiLink Pampers.
- Umbrella_brand wikiPageWikiLink Pantene.
- Umbrella_brand wikiPageWikiLink Procter_&_Gamble.
- Umbrella_brand wikiPageWikiLink Schema_(psychology).
- Umbrella_brand wikiPageWikiLink Starbucks.
- Umbrella_brand wikiPageWikiLink The_Coca-Cola_Company.
- Umbrella_brand wikiPageWikiLink Unilever.
- Umbrella_brand wikiPageWikiLink Vicks.
- Umbrella_brand wikiPageWikiLink Virgin_Atlantic.
- Umbrella_brand wikiPageWikiLink Virgin_Books.
- Umbrella_brand wikiPageWikiLink Virgin_Cola.
- Umbrella_brand wikiPageWikiLink Virgin_Drinks.
- Umbrella_brand wikiPageWikiLink Virgin_Earth_Challenge.
- Umbrella_brand wikiPageWikiLink Virgin_Green_Fund.
- Umbrella_brand wikiPageWikiLink Virgin_Group.
- Umbrella_brand wikiPageWikiLink Virgin_Interactive.
- Umbrella_brand wikiPageWikiLink Virgin_Life_Care.
- Umbrella_brand wikiPageWikiLink Virgin_Media.
- Umbrella_brand wikiPageWikiLink Virgin_Mobile.
- Umbrella_brand wikiPageWikiLink Virgin_Money.
- Umbrella_brand wikiPageWikiLink Virgin_Vacations.
- Umbrella_brand wikiPageWikiLink Virgin_Vodka.
- Umbrella_brand wikiPageWikiLink File:Axe_Products.JPG.
- Umbrella_brand wikiPageWikiLink File:Logo_Apple.inc.gif.
- Umbrella_brand wikiPageWikiLink File:Procter_and_Gamble_Logo.svg.
- Umbrella_brand wikiPageWikiLink File:The_Coca-Cola_Company_logo.svg.
- Umbrella_brand wikiPageWikiLink File:Unilever_Logo.jpg.
- Umbrella_brand wikiPageWikiLink File:Virgin_Hot_Air_Balloon.jpg.
- Umbrella_brand wikiPageWikiLinkText "Umbrella brand".
- Umbrella_brand wikiPageWikiLinkText "Umbrellas".
- Umbrella_brand wikiPageWikiLinkText "brand family".
- Umbrella_brand wikiPageWikiLinkText "brand umbrella".
- Umbrella_brand wikiPageWikiLinkText "branding family".
- Umbrella_brand wikiPageWikiLinkText "umbrella brand".
- Umbrella_brand wikiPageWikiLinkText "umbrella marketing".
- Umbrella_brand wikiPageWikiLinkText "umbrella spirits brand".
- Umbrella_brand wikiPageWikiLinkText "umbrella".
- Umbrella_brand wikiPageUsesTemplate Template:Reflist.
- Umbrella_brand subject Category:Brand_management.
- Umbrella_brand subject Category:Branding_terminology.
- Umbrella_brand hypernym Practice.
- Umbrella_brand type Company.
- Umbrella_brand type Brand.
- Umbrella_brand type Company.
- Umbrella_brand type Page.
- Umbrella_brand type Technique.
- Umbrella_brand type Term.
- Umbrella_brand comment "Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols.".
- Umbrella_brand label "Umbrella brand".