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- Postmodern_marketing abstract "Postmodern Marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising initiatives are handled in the current post-World War II era. Postmodern marketing is approaching or has passed though a new era in advertising, branding, and strategic brand thinking. Postmodern marketing is inherently focused on customized experiences where broad market generalizations are no-longer applied or implemented on behalf of branded communications. Instead, the technique requires marketers to remove \"new aged adlandia\" trends and developments to focus on how the consumer prefers to be messaged to.As a result, the ad aged \"art and science\" debate around creative, media, marketing and branding are put to an end. With a postmodern marketing approach a one-to-one communication is created between real humans, controlling real mouses, real computers, real keyboards and real mobile telephones.".
- Postmodern_marketing wikiPageID "34036629".
- Postmodern_marketing wikiPageLength "9830".
- Postmodern_marketing wikiPageOutDegree "30".
- Postmodern_marketing wikiPageRevisionID "705178754".
- Postmodern_marketing wikiPageWikiLink Advertising.
- Postmodern_marketing wikiPageWikiLink Advertising_agency.
- Postmodern_marketing wikiPageWikiLink Brand.
- Postmodern_marketing wikiPageWikiLink Brand_management.
- Postmodern_marketing wikiPageWikiLink Category:Advertising.
- Postmodern_marketing wikiPageWikiLink Category:Brand_management.
- Postmodern_marketing wikiPageWikiLink Category:Communication_design.
- Postmodern_marketing wikiPageWikiLink Category:Postmodernism.
- Postmodern_marketing wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Postmodern_marketing wikiPageWikiLink ComScore.
- Postmodern_marketing wikiPageWikiLink Consumer_organization.
- Postmodern_marketing wikiPageWikiLink Creativity.
- Postmodern_marketing wikiPageWikiLink Digital_marketing.
- Postmodern_marketing wikiPageWikiLink EMarketer.
- Postmodern_marketing wikiPageWikiLink Forrester_Research.
- Postmodern_marketing wikiPageWikiLink Marketing.
- Postmodern_marketing wikiPageWikiLink Media_planning.
- Postmodern_marketing wikiPageWikiLink Mobile_phone.
- Postmodern_marketing wikiPageWikiLink Nielsen_N.V..
- Postmodern_marketing wikiPageWikiLink Organizational_culture.
- Postmodern_marketing wikiPageWikiLink Postmodernism.
- Postmodern_marketing wikiPageWikiLink Splinternet.
- Postmodern_marketing wikiPageWikiLinkText "Postmodern marketing".
- Postmodern_marketing wikiPageWikiLinkText "postmodern marketing".
- Postmodern_marketing wikiPageUsesTemplate Template:Marketing.
- Postmodern_marketing wikiPageUsesTemplate Template:Reflist.
- Postmodern_marketing subject Category:Advertising.
- Postmodern_marketing subject Category:Brand_management.
- Postmodern_marketing subject Category:Communication_design.
- Postmodern_marketing subject Category:Postmodernism.
- Postmodern_marketing subject Category:Promotion_and_marketing_communications.
- Postmodern_marketing hypernym Term.
- Postmodern_marketing type Brand.
- Postmodern_marketing type Movement.
- Postmodern_marketing type Redirect.
- Postmodern_marketing type Theory.
- Postmodern_marketing comment "Postmodern Marketing is a term derived from postmodern philosophical movements where there are cultural tendencies of inherent suspicion towards a global cultural narrative or meta-narrative. Postmodern marketing takes this same philosophical perspective and applies it to the way advertising initiatives are handled in the current post-World War II era. Postmodern marketing is approaching or has passed though a new era in advertising, branding, and strategic brand thinking.".
- Postmodern_marketing label "Postmodern marketing".
- Postmodern_marketing sameAs Q7234380.
- Postmodern_marketing sameAs m.0hr4wdd.
- Postmodern_marketing sameAs Q7234380.
- Postmodern_marketing wasDerivedFrom Postmodern_marketing?oldid=705178754.
- Postmodern_marketing isPrimaryTopicOf Postmodern_marketing.