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- Peter_Saville_(psychologist) abstract "Peter Francis Saville (born 26 October 1946, Alperton, Wembley, then Wealdstone, now London Borough of Brent) is a British Chartered Occupational Psychologist best known for his work in Talent Management and psychometrics.In 1977, he earned his Ph.D. from research into personality structure examined by Professor Hans Eysenck, on a representative sample of over 2000 British adults, using a sampling methodology proposed by Claus Moser. Factor analysis provided a five variable solution of traits; Anxiety, Extraversion, Warmth, Imagination and Conscientiousness – effectively what was to become known as the Five Factor Model (FFM) or Big Five of Personality.Saville created the original Occupational Personality Questionnaires [OPQ] in 1984, and was responsible for the British Standardisation of the 16 Personality Factor questionnaire in the early 1970s - praised by the author, Professor R. B. Cattell.The standardization was completed at considerable speed, the fieldwork on over 2,000 people completed in one month, November 1971, and the data analysed and report published early the next year. R. B. Cattell wrote that only when other countries reach the level of precision and the ideal rule achieved by Saville and his associates at the National Foundation for Educational Research [NFER] can adequate personality comparisons be made between countries. Cattell saw it as a model for test standardizations, concluding “NFER and Peter Saville can be congratulated on a highly valuable contribution to British Psychology.” The cost of the study was potentially prohibitive but Saville with a fellow psychologist Bill Mabey at the British Market Research Bureau funded the research by gaining sponsorship from a number of commercial companies and correlating personality with purchasing behaviour. Perhaps one of the earliest, yet modest, attempts to enter the world of Big Data. Bill Mabey was later to receive the Marcel Dassault, Jours de France Medal for Media Research for his work on personality and consumer habits, based upon the large scale 16PF General Population Study.Peter Saville was chairman of the Saville Consulting Group which he sold to Towers Watson in April 2015 for some £42 million. He is now Chairman of a new start-up company 10x Psychology, specialising in Entrepreneurship, Leadership, Assessment and Organizational Metrics and Non-Executive Chairman of Lentum Ltd, an e-learning business.".
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