Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Papi_(brand)> ?p ?o }
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- Papi_(brand) abstract "James Sonzero, a Los Angeles television commercial producer, started Papi men's underwear in 1995 with about $100,000. \"Papi\" is Spanish slang for daddy and a term of endearment. After creating commercials for mainstream products for 13 years and watching clothing trends in clubs, Sonzero says, \"I felt I was poised to launch my own product. And I felt there was a need for a Latin-identified product.\" Papi's start was inauspicious: A 1995 boutique trade show in New York, where the company first showed, opened during a blizzard. Nonetheless, Papi racked up $20,000 in new orders in two days. The Broadway hit Rent used Papi as part of its costume ensemble and singer Janet Jackson and actress Rosie Perez have been photographed wearing Papi t-shirts and hats. At the time, Papi was sold mostly via urban boutiques that target Latino and young, hip clients.In 2004, Miami Lakes-based Isaco International acquired Papi. Isaco International is a leading manufacturer of underwear, sleepwear, ties, and hosiery, most notably for the brands Perry Ellis (acting as a licensee of Perry Ellis International), Ike Behar and Equipo. Isaco launched Papi at better department stores including Macy's, Dillard's and Belk, as well as specialty stores, greatly increasing the brand's exposure. Today Papi competes in the men's underwear market with 2xist, Calvin Klein and Emporio Armani. Papi's niche remains sexy, provocative and colorful designs and boasts a strong Latino and gay following. Papi creates Calvin Klein-esque ads and packaging and employs campaign-level models in its marketing, including Brett Novek (2007), Vinci Alonso (2008), Michele Graglia (2009),Derek Keeton (2010) and Leonardo Corredor (2011).Beyond simply selling underwear, Papi is involved in cause marketing, especially HIV / AIDS awareness. In 2009 Papi and HIVictorious, a non-profit organization from Wisconsin, teamed up to promote a national HIV awareness campaign entitled \"What If You Were HIV Positive?\" In 2010, Papi designed a special collection of men's underwear for Hispanic Heritage month and championed Hispanic-American causes such as education, immigration and cultural assimilation.".
- Papi_(brand) wikiPageExternalLink www.papiinc.com.
- Papi_(brand) wikiPageID "26151361".
- Papi_(brand) wikiPageLength "2864".
- Papi_(brand) wikiPageOutDegree "33".
- Papi_(brand) wikiPageRevisionID "532054562".
- Papi_(brand) wikiPageWikiLink 2(x)ist.
- Papi_(brand) wikiPageWikiLink Armani.
- Papi_(brand) wikiPageWikiLink Belk.
- Papi_(brand) wikiPageWikiLink Blizzard.
- Papi_(brand) wikiPageWikiLink Brett_Novek.
- Papi_(brand) wikiPageWikiLink Broadway_theatre.
- Papi_(brand) wikiPageWikiLink Calvin_Klein.
- Papi_(brand) wikiPageWikiLink Category:Underwear_brands.
- Papi_(brand) wikiPageWikiLink Cause_marketing.
- Papi_(brand) wikiPageWikiLink Clothing.
- Papi_(brand) wikiPageWikiLink Department_store.
- Papi_(brand) wikiPageWikiLink Dillards.
- Papi_(brand) wikiPageWikiLink HIV.
- Papi_(brand) wikiPageWikiLink AIDS.
- Papi_(brand) wikiPageWikiLink Hispanic_and_Latino_Americans.
- Papi_(brand) wikiPageWikiLink Hosiery.
- Papi_(brand) wikiPageWikiLink Janet_Jackson.
- Papi_(brand) wikiPageWikiLink Los_Angeles.
- Papi_(brand) wikiPageWikiLink Macys.
- Papi_(brand) wikiPageWikiLink Miami_Lakes,_Florida.
- Papi_(brand) wikiPageWikiLink Necktie.
- Papi_(brand) wikiPageWikiLink Nightwear.
- Papi_(brand) wikiPageWikiLink Nonprofit_organization.
- Papi_(brand) wikiPageWikiLink Perry_Ellis_International.
- Papi_(brand) wikiPageWikiLink Rent_(musical).
- Papi_(brand) wikiPageWikiLink Rosie_Perez.
- Papi_(brand) wikiPageWikiLink Slang.
- Papi_(brand) wikiPageWikiLink T-shirt.
- Papi_(brand) wikiPageWikiLink Television_advertisement.
- Papi_(brand) wikiPageWikiLink Term_of_endearment.
- Papi_(brand) wikiPageWikiLink Trade_fair.
- Papi_(brand) wikiPageWikiLink Undergarment.
- Papi_(brand) wikiPageWikiLink Wisconsin.
- Papi_(brand) wikiPageWikiLinkText "Papi (brand)".
- Papi_(brand) wikiPageWikiLinkText "Papi".
- Papi_(brand) wikiPageUsesTemplate Template:Reflist.
- Papi_(brand) subject Category:Underwear_brands.
- Papi_(brand) type Brand.
- Papi_(brand) comment "James Sonzero, a Los Angeles television commercial producer, started Papi men's underwear in 1995 with about $100,000. \"Papi\" is Spanish slang for daddy and a term of endearment. After creating commercials for mainstream products for 13 years and watching clothing trends in clubs, Sonzero says, \"I felt I was poised to launch my own product.".
- Papi_(brand) label "Papi (brand)".
- Papi_(brand) sameAs Q7132793.
- Papi_(brand) sameAs m.0b6jyrm.
- Papi_(brand) sameAs Q7132793.
- Papi_(brand) wasDerivedFrom Papi_(brand)?oldid=532054562.
- Papi_(brand) homepage www.papiinc.com.
- Papi_(brand) isPrimaryTopicOf Papi_(brand).