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- Netnography abstract "Netnography is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The word “netnography” comes from “Inter[net]” and “ethnography” and was a process and term coined by Robert Kozinets. As a method, “netnography” can be faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews (Kozinets, 2009, del Fresno, 2011, del Fresno 2014). Netnography is similar to an ethnography in five ways: It is naturalistic It is immersive It is descriptive It is multi-method It is adaptableIt provides information on the symbolism, meaning, and consumption patterns of online consumer groups (Kozinets, 2010) or online communities consumption unrelated but online sociability based on the exchange of information (del Fresno, 2011). Netnography is focused on cultural, symbolic information insights.".
- Netnography wikiPageExternalLink ef-netnography-april09.
- Netnography wikiPageID "23687257".
- Netnography wikiPageLength "14365".
- Netnography wikiPageOutDegree "21".
- Netnography wikiPageRevisionID "694905030".
- Netnography wikiPageWikiLink Advertising.
- Netnography wikiPageWikiLink Advocacy.
- Netnography wikiPageWikiLink Beer.
- Netnography wikiPageWikiLink Brand.
- Netnography wikiPageWikiLink Brand_equity.
- Netnography wikiPageWikiLink Bulletin_board.
- Netnography wikiPageWikiLink Category:Ethnography.
- Netnography wikiPageWikiLink Community.
- Netnography wikiPageWikiLink Computer-assisted_qualitative_data_analysis_software.
- Netnography wikiPageWikiLink Computer-mediated_communication.
- Netnography wikiPageWikiLink Consumer_behaviour.
- Netnography wikiPageWikiLink Electronic_mailing_list.
- Netnography wikiPageWikiLink Ethnography.
- Netnography wikiPageWikiLink Europe.
- Netnography wikiPageWikiLink Grounded_theory.
- Netnography wikiPageWikiLink McDonalds.
- Netnography wikiPageWikiLink PlayStation.
- Netnography wikiPageWikiLink Skiing.
- Netnography wikiPageWikiLink Travel.
- Netnography wikiPageWikiLink Usenet_newsgroup.
- Netnography wikiPageWikiLink Virtual_community.
- Netnography wikiPageWikiLinkText "Netnography".
- Netnography wikiPageWikiLinkText "netnographic".
- Netnography wikiPageWikiLinkText "netnography".
- Netnography wikiPageUsesTemplate Template:Ethnicity.
- Netnography wikiPageUsesTemplate Template:Reflist.
- Netnography subject Category:Ethnography.
- Netnography hypernym Branch.
- Netnography type Organisation.
- Netnography type Page.
- Netnography type Study.
- Netnography comment "Netnography is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The word “netnography” comes from “Inter[net]” and “ethnography” and was a process and term coined by Robert Kozinets.".
- Netnography label "Netnography".
- Netnography sameAs Q3083754.
- Netnography sameAs Netnografía.
- Netnography sameAs Netnografia.
- Netnography sameAs m.06zll1j.
- Netnography sameAs Nätnografi.
- Netnography sameAs Q3083754.
- Netnography wasDerivedFrom Netnography?oldid=694905030.
- Netnography isPrimaryTopicOf Netnography.