Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Mind_share> ?p ?o }
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- Mind_share abstract "Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention.Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, because it has gained popularity amongst consumers, it is frequently used as a term to identify any tissue, even if it is from a competing brand. One of the most successful firms to have achieved pervasive mind share is Hoover, whose name has been synonymous with vacuum cleaner in the UK for many decades. Similarly, the term \"googling\", describing the act of online searching, was derived from the Internet search engine Google; however, since Google remains the world's most popular search engine, it remains to be seen if the term will become generic for all searches.Popularity can be established to a greater or lesser degree depending on product and market. For example, in the Southern U.S. it is common to hear people refer to any cola-flavored soft drink as a \"coke\", regardless of whether it is actually produced by Coca-Cola or not.A legal risk of such popularity is that the name may become so widely accepted that it becomes a generic term and loses trademark protection. Examples include \"escalator\", \"panadol\", \"chapstick\", \"tupperware\", and \"bandaid\".Other objectives of mind share include short or long term increases in sales, market share, product information, and reputation.".
- Mind_share wikiPageID "240799".
- Mind_share wikiPageLength "3056".
- Mind_share wikiPageOutDegree "35".
- Mind_share wikiPageRevisionID "707543301".
- Mind_share wikiPageWikiLink Advertising.
- Mind_share wikiPageWikiLink Band-Aid.
- Mind_share wikiPageWikiLink Brand.
- Mind_share wikiPageWikiLink Category:Advertising_terminology.
- Mind_share wikiPageWikiLink Category:Business_terms.
- Mind_share wikiPageWikiLink Category:Market_research.
- Mind_share wikiPageWikiLink Category:Marketing_analytics.
- Mind_share wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Mind_share wikiPageWikiLink ChapStick.
- Mind_share wikiPageWikiLink Coca-Cola.
- Mind_share wikiPageWikiLink Cola.
- Mind_share wikiPageWikiLink Escalator.
- Mind_share wikiPageWikiLink Evoked_set.
- Mind_share wikiPageWikiLink Generic_trademark.
- Mind_share wikiPageWikiLink Google.
- Mind_share wikiPageWikiLink Google_(verb).
- Mind_share wikiPageWikiLink Googleshare.
- Mind_share wikiPageWikiLink Kleenex.
- Mind_share wikiPageWikiLink Market_share.
- Mind_share wikiPageWikiLink Marketing.
- Mind_share wikiPageWikiLink Paracetamol.
- Mind_share wikiPageWikiLink Product_information_management.
- Mind_share wikiPageWikiLink Promotion_(marketing).
- Mind_share wikiPageWikiLink Reputation.
- Mind_share wikiPageWikiLink Sales.
- Mind_share wikiPageWikiLink Soft_drink.
- Mind_share wikiPageWikiLink The_Hoover_Company.
- Mind_share wikiPageWikiLink Top-of-mind_awareness.
- Mind_share wikiPageWikiLink Trademark.
- Mind_share wikiPageWikiLink Tupperware.
- Mind_share wikiPageWikiLink Vacuum_cleaner.
- Mind_share wikiPageWikiLink Web_search_engine.
- Mind_share wikiPageWikiLinkText "Mind share".
- Mind_share wikiPageWikiLinkText "mind share".
- Mind_share wikiPageWikiLinkText "mind-share".
- Mind_share wikiPageWikiLinkText "mindshare".
- Mind_share wikiPageUsesTemplate Template:Distinguish.
- Mind_share wikiPageUsesTemplate Template:Fact.
- Mind_share wikiPageUsesTemplate Template:For.
- Mind_share wikiPageUsesTemplate Template:Refimprove.
- Mind_share subject Category:Advertising_terminology.
- Mind_share subject Category:Business_terms.
- Mind_share subject Category:Market_research.
- Mind_share subject Category:Marketing_analytics.
- Mind_share subject Category:Promotion_and_marketing_communications.
- Mind_share hypernym Objectives.
- Mind_share type Analytic.
- Mind_share type Method.
- Mind_share type Term.
- Mind_share type Thing.
- Mind_share comment "Mind share relates generally to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered.".
- Mind_share label "Mind share".
- Mind_share differentFrom Vulcan_(Star_Trek).
- Mind_share sameAs Q3344539.
- Mind_share sameAs Notoriété.
- Mind_share sameAs m.01jyhp.
- Mind_share sameAs Riputazzioni.
- Mind_share sameAs Q3344539.
- Mind_share wasDerivedFrom Mind_share?oldid=707543301.
- Mind_share isPrimaryTopicOf Mind_share.