Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Media_studies> ?p ?o }
- Media_studies abstract "Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory. In his book “Understanding Media, The Extensions of Man”, media theorist Marshall McLuhan suggested that \"the medium is the message\", and that all human artefacts and technologies are media. His book introduced the usage of terms such as “media” into our language along with other precepts, among them “global village” and “Age of Information”. A medium is anything that mediates our interaction with the world or other humans. Given this perspective, media study is not restricted to just media of communications but all forms of technology. Media and their users form an ecosystem and the study of this ecosystem is known as media ecology.McLuhan says that the “technique of fragmentation that is the essence of machine technology” shaped the restructuring of human work and association and “the essence of automation technology is the opposite”. He uses an example of the electric light to make this connection and to explain “the medium is the message”. The electric light is pure information and it is a medium without a message unless it is used to spell out some verbal ad or a name. The characteristic of all media means the “content” of any medium is always another medium. For example, the content of writing is speech, the written word is the content of print, and print is the content of the telegraph. The change that the medium or technology introduces into human affairs is the “message”. If the electric light is used for Friday night football or to light up your desk you could argue that the content of the electric light is these activities. The fact that it is the medium that shapes and controls the form of human association and action makes it’s the message. The electric light is over looked as a communication medium because it doesn’t have any content. It is not until the electric light is used to spell a brand name that it’s recognized as medium. Similar to radio and other mass media electric light eliminates time and space factors in human association creating deeper involvement. McLuhan compared the “content” to a juicy piece of meat being carried by a burglar to distract the “watchdog of the mind”. The effect of the medium is made strong because it’s given another media “content”. The content of a movie is a book, play or maybe even an opera. McLuhan talks about media being “hot” or “cold” and touches on the principle that distinguishes them from one another. A hot medium (i.e., radio or Movie) extends a single sense in “high definition”. High definition means the state of being well filled with data. A cool medium (i.e., Telephone and TV) is considered “low definition” because a small amount of data/information is given and has to be filled in. Hot media are low in participation and cool media are high in participation. Hot media are low in participation because it is giving most of the information and it excludes. Cool media are high in participation because it gives you information but you have to fill in the blanks and it’s inclusive. He used lecturing as an example for hot media and seminars as an example for low media. If you use a hot medium in a hot or cool culture makes a difference.".
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