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- Martha_White abstract "Martha White is a U.S. brand of flour, cornmeal, cornbread mixes, cake mixes, muffin mixes, and similar products.The Martha White brand was established as the premium brand of Nashville, Tennessee-based Royal Flour Mills in 1899. At that time, Nashville businessman Richard Lindsey introduced a fine flour that he named for his daughter, Martha White Lindsey.The Martha White brand is probably most associated with its long-term sponsorship of the Grand Ole Opry, a radio program featuring country music. The relationship began in 1948, and has existed continuously since then, making it one of the longest continually running radio show sponsorships known.A jingle for the flour, written by Nashville songwriter Pat Twitty in 1953, was first performed from the stage of the Grand Ole Opry by bluegrass music artists Flatt and Scruggs. It is still in use today, having become a bluegrass standard and a signature number of Rhonda Vincent and the Rage. In 1972, Tennessee Ernie Ford became the spokesman for the flour, with the catchphrase, \"Goodness gracious, it's pea-pickin' good!\"Packaging for Martha White ingredients (flour, cornmeal) feature the likeness of three-year-old Martha White. The commercials for the products stress the fact that they are \"self-rising\" due to the presence of leavening known by trademarks \"Hot-Rize\" or \"Hot-Rize Plus\". Martha White has expanded its product offering beyond ingredients to include baking mixes.Martha White merged with Beatrice Foods in 1975. In 1986, Beatrice, newly acquired by Kohlberg Kravis Roberts, spun off its specialty foods and nonfood brands as E-II Holdings. E-II attempted to take over American Brands in 1988, but instead American Brands purchased E-II. Martha White was sold off in 1989.Martha White was purchased by the Pillsbury Company in 1994; the baking products of Pillsbury were spun off in 2001 under the name International Multifoods. The J.M. Smucker Company acquired International Multifoods in 2005.A band from Boulder, Colorado, named themselves \"Hot Rize\" in honor of Martha White's support of bluegrass music.Brad Paisley refers to Martha White in his song \"Southern Comfort Zone\".Claire Lynch refers to Martha White in her song \"The Day That Lester Died.\"".
- Martha_White wikiPageExternalLink www.marthawhite.com.
- Martha_White wikiPageID "909470".
- Martha_White wikiPageLength "4490".
- Martha_White wikiPageOutDegree "32".
- Martha_White wikiPageRevisionID "675506360".
- Martha_White wikiPageWikiLink Baking_mix.
- Martha_White wikiPageWikiLink Beatrice_Foods.
- Martha_White wikiPageWikiLink Bluegrass_music.
- Martha_White wikiPageWikiLink Boulder,_Colorado.
- Martha_White wikiPageWikiLink Brad_Paisley.
- Martha_White wikiPageWikiLink Category:1899_introductions.
- Martha_White wikiPageWikiLink Category:Baking_mixes.
- Martha_White wikiPageWikiLink Category:Companies_based_in_Memphis,_Tennessee.
- Martha_White wikiPageWikiLink Category:The_J.M._Smucker_Co._brands.
- Martha_White wikiPageWikiLink Claire_Lynch.
- Martha_White wikiPageWikiLink Cornbread.
- Martha_White wikiPageWikiLink Cornmeal.
- Martha_White wikiPageWikiLink Country_music.
- Martha_White wikiPageWikiLink Flour.
- Martha_White wikiPageWikiLink Foggy_Mountain_Boys.
- Martha_White wikiPageWikiLink Fortune_Brands.
- Martha_White wikiPageWikiLink Grand_Ole_Opry.
- Martha_White wikiPageWikiLink Hot_Rize.
- Martha_White wikiPageWikiLink Kohlberg_Kravis_Roberts.
- Martha_White wikiPageWikiLink Leavening_agent.
- Martha_White wikiPageWikiLink Nashville,_Tennessee.
- Martha_White wikiPageWikiLink Pat_Twitty.
- Martha_White wikiPageWikiLink Pillsbury_Company.
- Martha_White wikiPageWikiLink Radio.
- Martha_White wikiPageWikiLink Rhonda_Vincent.
- Martha_White wikiPageWikiLink Samsonite.
- Martha_White wikiPageWikiLink Southern_Comfort_Zone.
- Martha_White wikiPageWikiLink Tennessee_Ernie_Ford.
- Martha_White wikiPageWikiLink The_J.M._Smucker_Company.
- Martha_White wikiPageWikiLink Trademark.
- Martha_White wikiPageWikiLink United_States.
- Martha_White wikiPageWikiLinkText "Martha White".
- Martha_White wikiPageUsesTemplate Template:Cn.
- Martha_White wikiPageUsesTemplate Template:For.
- Martha_White wikiPageUsesTemplate Template:Reflist.
- Martha_White wikiPageUsesTemplate Template:Smuckers.
- Martha_White subject Category:1899_introductions.
- Martha_White subject Category:Baking_mixes.
- Martha_White subject Category:Companies_based_in_Memphis,_Tennessee.
- Martha_White subject Category:The_J.M._Smucker_Co._brands.
- Martha_White hypernym Brand.
- Martha_White type Company.
- Martha_White type Brand.
- Martha_White type Company.
- Martha_White type Organization.
- Martha_White type Product.
- Martha_White type Organization.
- Martha_White comment "Martha White is a U.S. brand of flour, cornmeal, cornbread mixes, cake mixes, muffin mixes, and similar products.The Martha White brand was established as the premium brand of Nashville, Tennessee-based Royal Flour Mills in 1899.".
- Martha_White label "Martha White".
- Martha_White sameAs Q6774608.
- Martha_White sameAs m.03n_bh.
- Martha_White sameAs Q6774608.
- Martha_White wasDerivedFrom Martha_White?oldid=675506360.
- Martha_White isPrimaryTopicOf Martha_White.