Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Marketing_metric_audit_protocol> ?p ?o }
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- Marketing_metric_audit_protocol abstract "The marketing metric audit protocol (MMAP) is the Marketing Accountability Standards Board's formal process for connecting marketing activities to the financial performance of the firm.The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality characteristics of an ideal metric. Cash flow both short-term and over time is the ultimate metric to which all activities of a business enterprise, including marketing, should be causally linked through the validation of intermediate marketing measures.The process of validating the intermediate outcome measures against short-term and/or long-term cash flow drivers is necessary to facilitate forecasting and improvement in return. \"Intermediate marketing outcomes\" refer to measures such as sales volume, price premium, and market share.".
- Marketing_metric_audit_protocol thumbnail MMAP-wiki_pic.png?width=300.
- Marketing_metric_audit_protocol wikiPageExternalLink www.themasb.org.
- Marketing_metric_audit_protocol wikiPageID "32539277".
- Marketing_metric_audit_protocol wikiPageLength "3162".
- Marketing_metric_audit_protocol wikiPageOutDegree "9".
- Marketing_metric_audit_protocol wikiPageRevisionID "645769981".
- Marketing_metric_audit_protocol wikiPageWikiLink Cash_flow.
- Marketing_metric_audit_protocol wikiPageWikiLink Category:Marketing_terminology.
- Marketing_metric_audit_protocol wikiPageWikiLink File:MMAP-wiki_pic.png.
- Marketing_metric_audit_protocol wikiPageWikiLink Marketing.
- Marketing_metric_audit_protocol wikiPageWikiLink Marketing_Accountability_Standards_Board.
- Marketing_metric_audit_protocol wikiPageWikiLink Predictive_validity.
- Marketing_metric_audit_protocol wikiPageWikiLink Quality_assurance.
- Marketing_metric_audit_protocol wikiPageWikiLink Reliability_(statistics).
- Marketing_metric_audit_protocol wikiPageWikiLinkText "MMAP (Marketing Metric Audit Protocol).".
- Marketing_metric_audit_protocol wikiPageWikiLinkText "Marketing metric audit protocol".
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:Multiple_issues.
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:Notability.
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:One_source.
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:Ref_improve.
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:Reflist.
- Marketing_metric_audit_protocol wikiPageUsesTemplate Template:Self-published.
- Marketing_metric_audit_protocol subject Category:Marketing_terminology.
- Marketing_metric_audit_protocol hypernym Board.
- Marketing_metric_audit_protocol type Organisation.
- Marketing_metric_audit_protocol type Redirect.
- Marketing_metric_audit_protocol type Term.
- Marketing_metric_audit_protocol comment "The marketing metric audit protocol (MMAP) is the Marketing Accountability Standards Board's formal process for connecting marketing activities to the financial performance of the firm.The process includes the conceptual linking of marketing activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality characteristics of an ideal metric.".
- Marketing_metric_audit_protocol label "Marketing metric audit protocol".
- Marketing_metric_audit_protocol sameAs Q6770914.
- Marketing_metric_audit_protocol sameAs m.0h1c440.
- Marketing_metric_audit_protocol sameAs Q6770914.
- Marketing_metric_audit_protocol wasDerivedFrom Marketing_metric_audit_protocol?oldid=645769981.
- Marketing_metric_audit_protocol depiction MMAP-wiki_pic.png.
- Marketing_metric_audit_protocol homepage www.themasb.org.
- Marketing_metric_audit_protocol isPrimaryTopicOf Marketing_metric_audit_protocol.