Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Marketing_management> ?p ?o }
- Marketing_management abstract "Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.".
- Marketing_management wikiPageExternalLink ?id=-ByzlitSB9QC&dq=Lenskold,+Jim.+Marketing+ROI.+Marketing+ROI:+The+Path+to+Campaign,+Customer,+and+Corporate+Profitability+By+James+Lenskold.
- Marketing_management wikiPageID "241637".
- Marketing_management wikiPageLength "16841".
- Marketing_management wikiPageOutDegree "76".
- Marketing_management wikiPageRevisionID "708215078".
- Marketing_management wikiPageWikiLink Advertising_agency.
- Marketing_management wikiPageWikiLink BMW.
- Marketing_management wikiPageWikiLink Brand_equity.
- Marketing_management wikiPageWikiLink Brand_management.
- Marketing_management wikiPageWikiLink Business_process.
- Marketing_management wikiPageWikiLink Business_process_reengineering.
- Marketing_management wikiPageWikiLink Car.
- Marketing_management wikiPageWikiLink Category:Management.
- Marketing_management wikiPageWikiLink Category:Marketing.
- Marketing_management wikiPageWikiLink Category:Strategic_management.
- Marketing_management wikiPageWikiLink Competitive_advantage.
- Marketing_management wikiPageWikiLink Competitive_intelligence.
- Marketing_management wikiPageWikiLink Customer_relationship_management.
- Marketing_management wikiPageWikiLink Design_of_experiments.
- Marketing_management wikiPageWikiLink Distribution_(business).
- Marketing_management wikiPageWikiLink Economics.
- Marketing_management wikiPageWikiLink Efficient_Consumer_Response.
- Marketing_management wikiPageWikiLink Enterprise_marketing_management.
- Marketing_management wikiPageWikiLink Enterprise_resource_planning.
- Marketing_management wikiPageWikiLink Environmental_scanning.
- Marketing_management wikiPageWikiLink Ethnography.
- Marketing_management wikiPageWikiLink Focus_group.
- Marketing_management wikiPageWikiLink General_manager.
- Marketing_management wikiPageWikiLink Global_marketing.
- Marketing_management wikiPageWikiLink Globalization.
- Marketing_management wikiPageWikiLink Go_to_market.
- Marketing_management wikiPageWikiLink Incentive.
- Marketing_management wikiPageWikiLink Industry.
- Marketing_management wikiPageWikiLink Loyalty_business_model.
- Marketing_management wikiPageWikiLink Market_(economics).
- Marketing_management wikiPageWikiLink Market_research.
- Marketing_management wikiPageWikiLink Market_share.
- Marketing_management wikiPageWikiLink Marketing.
- Marketing_management wikiPageWikiLink Marketing_communications.
- Marketing_management wikiPageWikiLink Marketing_effectiveness.
- Marketing_management wikiPageWikiLink Marketing_mix.
- Marketing_management wikiPageWikiLink Marketing_operations_management.
- Marketing_management wikiPageWikiLink Marketing_performance_measurement_and_management.
- Marketing_management wikiPageWikiLink Marketing_plan.
- Marketing_management wikiPageWikiLink Marketing_research.
- Marketing_management wikiPageWikiLink Marketing_resource_management.
- Marketing_management wikiPageWikiLink Marketing_strategy.
- Marketing_management wikiPageWikiLink Material_requirements_planning.
- Marketing_management wikiPageWikiLink New_product_development.
- Marketing_management wikiPageWikiLink Objectivity_(philosophy).
- Marketing_management wikiPageWikiLink Observational_techniques.
- Marketing_management wikiPageWikiLink Organizational_culture.
- Marketing_management wikiPageWikiLink Porters_five_forces_analysis.
- Marketing_management wikiPageWikiLink Positioning_(marketing).
- Marketing_management wikiPageWikiLink Predictive_analytics.
- Marketing_management wikiPageWikiLink Process_management.
- Marketing_management wikiPageWikiLink Product_differentiation.
- Marketing_management wikiPageWikiLink Product_management.
- Marketing_management wikiPageWikiLink Profit_(accounting).
- Marketing_management wikiPageWikiLink Qualitative_marketing_research.
- Marketing_management wikiPageWikiLink Quantitative_marketing_research.
- Marketing_management wikiPageWikiLink Regulation.
- Marketing_management wikiPageWikiLink Revenue.
- Marketing_management wikiPageWikiLink SWOT_analysis.
- Marketing_management wikiPageWikiLink Sales_force_management_system.
- Marketing_management wikiPageWikiLink Stock_management.
- Marketing_management wikiPageWikiLink Strategic_group.
- Marketing_management wikiPageWikiLink Strategic_management.
- Marketing_management wikiPageWikiLink Strategic_planning.
- Marketing_management wikiPageWikiLink Supply_chain_management.
- Marketing_management wikiPageWikiLink Survey_methodology.
- Marketing_management wikiPageWikiLink Test_market.
- Marketing_management wikiPageWikiLink Value_chain.
- Marketing_management wikiPageWikiLink Value_proposition.
- Marketing_management wikiPageWikiLink Vertical_integration.
- Marketing_management wikiPageWikiLink Volvo_Cars.
- Marketing_management wikiPageWikiLink File:Marketing_Metrics_Continuum.svg.
- Marketing_management wikiPageWikiLinkText "Director".
- Marketing_management wikiPageWikiLinkText "Management".
- Marketing_management wikiPageWikiLinkText "Market and Competition".
- Marketing_management wikiPageWikiLinkText "Marketing Management".
- Marketing_management wikiPageWikiLinkText "Marketing Manager".
- Marketing_management wikiPageWikiLinkText "Marketing and Sales Manager".
- Marketing_management wikiPageWikiLinkText "Marketing executive".
- Marketing_management wikiPageWikiLinkText "Marketing management".
- Marketing_management wikiPageWikiLinkText "Marketing manager".
- Marketing_management wikiPageWikiLinkText "Marketing".
- Marketing_management wikiPageWikiLinkText "Retired marketing executive".
- Marketing_management wikiPageWikiLinkText "Sales and Marketing Manager".
- Marketing_management wikiPageWikiLinkText "VP Business Dvlpmnt".
- Marketing_management wikiPageWikiLinkText "marketing activities".
- Marketing_management wikiPageWikiLinkText "marketing coordinator".
- Marketing_management wikiPageWikiLinkText "marketing director".
- Marketing_management wikiPageWikiLinkText "marketing executive".
- Marketing_management wikiPageWikiLinkText "marketing management".
- Marketing_management wikiPageWikiLinkText "marketing manager".
- Marketing_management wikiPageWikiLinkText "marketing managers".
- Marketing_management wikiPageWikiLinkText "marketing".
- Marketing_management wikiPageUsesTemplate Template:Business_administration.