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- Mark_Casson abstract "Mark Casson (born 1945) is a professor of economics at the University of Reading in England. He was Head of Department (1987–94) and is currently Director of the Centre for Institutional Performance there. His research spans entrepreneurship, international business, business and economic history, and the economics of culture.Together with Peter Buckley, he developed the internalisation theory of the multinational enterprise which is widely used to analyse the internationalization of firms. He also developed the modern economic theory of entrepreneurship through a synthesis of the ideas of Joseph Schumpeter, Friedrich Hayek and Frank Knight. According to this theory, successful entrepreneurs demonstrate good judgement in making risky innovations, and are rewarded through either profits or salaries depending on whether they act as owners or managers of their firms.His research led him to conclude that culture and institutions influence the performance of both individual entrepreneurs and large multinational corporations. He developed a leader-follower theory of culture in which leaders set cultural norms which condition the way in which entrepreneurs and managers take decisions. Historical research is the natural way to test such a theory, and his recent work has therefore focused on the application of institutional theory to business history and economic history. This led him to undertake a major study of Victorian British entrepreneurship - the building of the railway system through private enterprise - which is the subject of one of his most recent books.Mark Casson is one of the founder members of the Reading School of International Business, a world-wide network of economists established in the 1970s at the University of Reading, England, which has been influential in changing public perceptions of the costs and benefits of multinational enterprises and foreign direct investment. He is also the general editor of two book series, The Globalization of the World Economy, and the Handbooks of Research Methods and Applications in the Social Sciences.".
- Mark_Casson birthDate "1945".
- Mark_Casson birthPlace England.
- Mark_Casson birthYear "1945".
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- Mark_Casson wikiPageWikiLink Adam_Smith.
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- Mark_Casson wikiPageWikiLink Category:Academics_of_the_University_of_Reading.
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- Mark_Casson wikiPageWikiLink Competition.
- Mark_Casson wikiPageWikiLink Culture.
- Mark_Casson wikiPageWikiLink Deindustrialization.
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- Mark_Casson wikiPageWikiLink England.
- Mark_Casson wikiPageWikiLink Entrepreneurship.
- Mark_Casson wikiPageWikiLink Frank_Knight.
- Mark_Casson wikiPageWikiLink Friedrich_Hayek.
- Mark_Casson wikiPageWikiLink Industrial_Revolution.
- Mark_Casson wikiPageWikiLink Innovation.
- Mark_Casson wikiPageWikiLink Institution.
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- Mark_Casson wikiPageWikiLink Internationalization.
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- Mark_Casson wikiPageWikiLink Joint_venture.
- Mark_Casson wikiPageWikiLink Joseph_Schumpeter.
- Mark_Casson wikiPageWikiLink Judgement.
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- Mark_Casson wikiPageWikiLink Norm_(social).
- Mark_Casson wikiPageWikiLink Organization.
- Mark_Casson wikiPageWikiLink Outsourcing.
- Mark_Casson wikiPageWikiLink Peter_Buckley_(academic).
- Mark_Casson wikiPageWikiLink Public_good.
- Mark_Casson wikiPageWikiLink Rail_transport.
- Mark_Casson wikiPageWikiLink Railway_Mania.
- Mark_Casson wikiPageWikiLink Richard_Cantillon.
- Mark_Casson wikiPageWikiLink Strategic_alliance.
- Mark_Casson wikiPageWikiLink Symptom.
- Mark_Casson wikiPageWikiLink The_Reading_School_of_International_Business.
- Mark_Casson wikiPageWikiLink University_of_Reading.
- Mark_Casson wikiPageWikiLink Value_(ethics).
- Mark_Casson wikiPageWikiLink William_Baumol.
- Mark_Casson wikiPageWikiLinkText "Mark Casson".
- Mark_Casson dateOfBirth "1945".
- Mark_Casson name "Casson, Mark".
- Mark_Casson placeOfBirth "Grappenhall, Cheshire, England".
- Mark_Casson shortDescription "Professor of Economics, University of Reading".
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- Mark_Casson description "Professor of Economics, University of Reading".
- Mark_Casson description "Professor of Economics, University of Reading".
- Mark_Casson subject Category:1945_births.
- Mark_Casson subject Category:Academics_of_the_University_of_Reading.
- Mark_Casson subject Category:Living_people.
- Mark_Casson hypernym Professor.
- Mark_Casson type Agent.
- Mark_Casson type Economist.
- Mark_Casson type List.
- Mark_Casson type Person.
- Mark_Casson type Person.
- Mark_Casson type Economist.
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- Mark_Casson comment "Mark Casson (born 1945) is a professor of economics at the University of Reading in England. He was Head of Department (1987–94) and is currently Director of the Centre for Institutional Performance there. His research spans entrepreneurship, international business, business and economic history, and the economics of culture.Together with Peter Buckley, he developed the internalisation theory of the multinational enterprise which is widely used to analyse the internationalization of firms.".
- Mark_Casson label "Mark Casson".
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- Mark_Casson wasDerivedFrom Mark_Casson?oldid=660054436.
- Mark_Casson givenName "Mark".
- Mark_Casson isPrimaryTopicOf Mark_Casson.
- Mark_Casson name "Casson, Mark".
- Mark_Casson name "Mark Casson".
- Mark_Casson surname "Casson".