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- Life._Be_in_it. abstract "Life. Be in it. started as an Australian government program and advertising campaign encouraging people to be more active and participate in recreational sports or other physical activities.The program began in 1975 with the Victorian state government, the brainchild of Brian Dixon, former Australian rules footballer and then Minister for Youth, Sport and Recreation. One of their early programs was to bring over Pat Farrington, a co-founder of the New Games, supplying her with five vans and 25 volunteers to drive around rural townships in Victoria, teaching people how to play games (New Games Book: p22)In 1977 the federal government expanded the program nationally. The campaign also aired in the United States on local television stations during the 1970s and 1980s. The television advertisements for the program are cartoons featuring people doing a wide range of activities, with a catchy tune \"Be in it today, live more of your life\". The main character is Norm, a middle aged man with a prominent beer belly, meant to represent a \"normal\" Australian bloke. The idea for Norm and the advertising came from Phillip Adams and Alex Stitt; Stitt drew all the cartoons. In the original run of television advertisements, Norm was voiced by Max Gillies. In the 2000 revival, the voice was provided by Dr Colin Benjamin.The campaign was an enormous success in terms of recognition, by 1979 about 83% and by 1982 about 94%. Recognition remains high at 85%.Federal funding ended in 1981, redirected towards elite programs. The program became became an Australia company, and continued for a time working with other groups like the National Heart Foundation of Australia, before going into hibernation. The brand is now under the custodianship of Life. Be in it. International Pty Ltd and is managed in each state by associations or companies. Some are given government grants to run specific programs but none are government programs. Life. The program continues to be active throughout Australia and continues to involve Australians in activities in every State and Territory. Programs include Life Games, Corporate Cup, Walking activities etc. and in South Australia and Victoria, the 'Life. Be in it' Sport for All Centres provide indoor social sporting competitions for children and adults.The original theme music for the campaign was created by Peter Best.".
- Life._Be_in_it. wikiPageExternalLink s123751.htm.
- Life._Be_in_it. wikiPageExternalLink 12019,fame.
- Life._Be_in_it. wikiPageExternalLink www.lifebeinit.org.
- Life._Be_in_it. wikiPageExternalLink index.
- Life._Be_in_it. wikiPageExternalLink 2000.11.07.
- Life._Be_in_it. wikiPageExternalLink 2000.11.22.
- Life._Be_in_it. wikiPageExternalLink www.sa.lifebeinitsports.org.
- Life._Be_in_it. wikiPageID "3381519".
- Life._Be_in_it. wikiPageLength "3739".
- Life._Be_in_it. wikiPageOutDegree "21".
- Life._Be_in_it. wikiPageRevisionID "702856998".
- Life._Be_in_it. wikiPageWikiLink 6PR.
- Life._Be_in_it. wikiPageWikiLink Abdominal_obesity.
- Life._Be_in_it. wikiPageWikiLink Advertising.
- Life._Be_in_it. wikiPageWikiLink Alex_Stitt.
- Life._Be_in_it. wikiPageWikiLink Australian_Broadcasting_Corporation.
- Life._Be_in_it. wikiPageWikiLink Australian_rules_football.
- Life._Be_in_it. wikiPageWikiLink Australians.
- Life._Be_in_it. wikiPageWikiLink Bloke.
- Life._Be_in_it. wikiPageWikiLink Brian_Dixon.
- Life._Be_in_it. wikiPageWikiLink Category:Advertising_slogans.
- Life._Be_in_it. wikiPageWikiLink Category:Government_of_Australia.
- Life._Be_in_it. wikiPageWikiLink Category:Public_service_announcements.
- Life._Be_in_it. wikiPageWikiLink Government_of_Victoria_(Australia).
- Life._Be_in_it. wikiPageWikiLink Max_Gillies.
- Life._Be_in_it. wikiPageWikiLink National_Heart_Foundation_of_Australia.
- Life._Be_in_it. wikiPageWikiLink Pat_Farrington.
- Life._Be_in_it. wikiPageWikiLink Peter_Best_(composer).
- Life._Be_in_it. wikiPageWikiLink Phillip_Adams.
- Life._Be_in_it. wikiPageWikiLink Television_advertisement.
- Life._Be_in_it. wikiPageWikiLink The_New_Games_Book.
- Life._Be_in_it. wikiPageWikiLinkText "Life. Be in it.".
- Life._Be_in_it. wikiPageUsesTemplate Template:Advert.
- Life._Be_in_it. wikiPageUsesTemplate Template:Citation_needed.
- Life._Be_in_it. wikiPageUsesTemplate Template:Ref.
- Life._Be_in_it. wikiPageUsesTemplate Template:Reflist.
- Life._Be_in_it. subject Category:Advertising_slogans.
- Life._Be_in_it. subject Category:Government_of_Australia.
- Life._Be_in_it. subject Category:Public_service_announcements.
- Life._Be_in_it. type Film.
- Life._Be_in_it. type Film.
- Life._Be_in_it. type Slogan.
- Life._Be_in_it. comment "Life. Be in it. started as an Australian government program and advertising campaign encouraging people to be more active and participate in recreational sports or other physical activities.The program began in 1975 with the Victorian state government, the brainchild of Brian Dixon, former Australian rules footballer and then Minister for Youth, Sport and Recreation.".
- Life._Be_in_it. label "Life. Be in it.".
- Life._Be_in_it. sameAs Q6544594.
- Life._Be_in_it. sameAs m.098nq8.
- Life._Be_in_it. sameAs Q6544594.
- Life._Be_in_it. wasDerivedFrom Life._Be_in_it.?oldid=702856998.
- Life._Be_in_it. isPrimaryTopicOf Life._Be_in_it..