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- Lefèvre-Utile abstract "Lefèvre Utile, better known worldwide by the initials LU, is a manufacturer brand of French biscuits, emblematic of the city of Nantes. The brand is now part of US confectionery company Mondelēz International since 2007, after its acquisition from Groupe Danone. The Petit-Beurre biscuit remains the flagship product alongside the Boudoir, Champagne, Petit four, Prince (FR), Pim's, Paille d'Or, etc.Lefèvre-Utile was founded in Nantes, France, in 1846 by Jean-Romain Lefèvre. Originally he sold biscuits from the English factory Huntley & Palmers and then he began his own production. The name LU comes from Lefèvre and his business partner and wife, Pauline-Isabelle Utile. Their initials were first utilized by Alfons Mucha for an 1897 calendar ad for the Lefèvre-Utile Biscuit Co. That same year the company hired Firmin Bouisset to create a poster ad. Bouisset, already noted for his work for the Menier Chocolate company, created Petit Écolier (\"the Little Schoolboy\") which incorporated the LU initials. Bouisset's poster was used extensively and the image was embossed on the company's Petit Beurre line of biscuits. Within a few years, the success of the logo resulted in the company becoming known as LU.The founder's son, Louis Lefèvre-Utile, took over the company and eventually it was acquired by Générale Biscuit S.A., which in turn was sold to Groupe Danone in 1986. Although an international brand today, LU products are primarily distributed in Western Europe, and in 2005 represented nearly half of the sales for Danone's biscuits and cereal division.In July 2007, LU was sold to Kraft Foods (now Mondelez International).".
- Lefèvre-Utile foundingYear "1846".
- Lefèvre-Utile industry Food.
- Lefèvre-Utile internationally "true".
- Lefèvre-Utile locationCity Nantes.
- Lefèvre-Utile locationCountry France.
- Lefèvre-Utile parentCompany Mondelez_International.
- Lefèvre-Utile product Biscuit.
- Lefèvre-Utile regionServed Western_Europe.
- Lefèvre-Utile thumbnail LU_Nantes_5.JPG?width=300.
- Lefèvre-Utile type Subsidiary.
- Lefèvre-Utile wikiPageExternalLink 1894.
- Lefèvre-Utile wikiPageExternalLink notre_histoire.
- Lefèvre-Utile wikiPageExternalLink www.lubiscuitsna.com.
- Lefèvre-Utile wikiPageExternalLink www.lubiscuitsna.com.
- Lefèvre-Utile wikiPageID "6811448".
- Lefèvre-Utile wikiPageLength "4393".
- Lefèvre-Utile wikiPageOutDegree "38".
- Lefèvre-Utile wikiPageRevisionID "702147726".
- Lefèvre-Utile wikiPageWikiLink Alphonse_Mucha.
- Lefèvre-Utile wikiPageWikiLink Biscuit.
- Lefèvre-Utile wikiPageWikiLink Brand.
- Lefèvre-Utile wikiPageWikiLink Calendar.
- Lefèvre-Utile wikiPageWikiLink Category:1846_establishments_in_France.
- Lefèvre-Utile wikiPageWikiLink Category:Brand_name_biscuits_(British_style).
- Lefèvre-Utile wikiPageWikiLink Category:Companies_established_in_1846.
- Lefèvre-Utile wikiPageWikiLink Category:Food_manufacturers_of_France.
- Lefèvre-Utile wikiPageWikiLink Category:Mondelēz_brands.
- Lefèvre-Utile wikiPageWikiLink Category:Nantes.
- Lefèvre-Utile wikiPageWikiLink Château_de_Goulaine.
- Lefèvre-Utile wikiPageWikiLink Claude_Chappe.
- Lefèvre-Utile wikiPageWikiLink Danone.
- Lefèvre-Utile wikiPageWikiLink Firmin_Bouisset.
- Lefèvre-Utile wikiPageWikiLink Food.
- Lefèvre-Utile wikiPageWikiLink France.
- Lefèvre-Utile wikiPageWikiLink French_cuisine.
- Lefèvre-Utile wikiPageWikiLink Hippolyte_Berteaux.
- Lefèvre-Utile wikiPageWikiLink Huntley_&_Palmers.
- Lefèvre-Utile wikiPageWikiLink Ladyfinger_(biscuit).
- Lefèvre-Utile wikiPageWikiLink Manufacturing.
- Lefèvre-Utile wikiPageWikiLink Menier_Chocolate.
- Lefèvre-Utile wikiPageWikiLink Mondelez_International.
- Lefèvre-Utile wikiPageWikiLink Nantes.
- Lefèvre-Utile wikiPageWikiLink Petit-Beurre.
- Lefèvre-Utile wikiPageWikiLink Petit_four.
- Lefèvre-Utile wikiPageWikiLink Poster.
- Lefèvre-Utile wikiPageWikiLink Prince_(snack).
- Lefèvre-Utile wikiPageWikiLink Subsidiary.
- Lefèvre-Utile wikiPageWikiLink Western_Europe.
- Lefèvre-Utile wikiPageWikiLink File:LU_Nantes_5.JPG.
- Lefèvre-Utile wikiPageWikiLinkText "LU".
- Lefèvre-Utile wikiPageWikiLinkText "Lefèvre-Utile".
- Lefèvre-Utile wikiPageWikiLinkText "Petit Beurre".
- Lefèvre-Utile areaServed Western_Europe.
- Lefèvre-Utile date "September 2013".
- Lefèvre-Utile founder "Jean-Romain Lefèvre".
- Lefèvre-Utile founder "Louis Lefèvre-Utile".
- Lefèvre-Utile founder "Pauline Utile".
- Lefèvre-Utile industry Food.
- Lefèvre-Utile intl "yes".
- Lefèvre-Utile langcode "fr".
- Lefèvre-Utile locationCity Nantes.
- Lefèvre-Utile locationCountry France.
- Lefèvre-Utile logo "150".
- Lefèvre-Utile name "Lefèvre-Utile".
- Lefèvre-Utile parent Mondelez_International.
- Lefèvre-Utile products Biscuit.
- Lefèvre-Utile type Subsidiary.
- Lefèvre-Utile wikiPageUsesTemplate Template:Commons_category.
- Lefèvre-Utile wikiPageUsesTemplate Template:Expand_language.
- Lefèvre-Utile wikiPageUsesTemplate Template:Fr_icon.
- Lefèvre-Utile wikiPageUsesTemplate Template:Infobox_company.
- Lefèvre-Utile wikiPageUsesTemplate Template:Mondelēz_International.
- Lefèvre-Utile wikiPageUsesTemplate Template:Portal.
- Lefèvre-Utile wikiPageUsesTemplate Template:Start_date.
- Lefèvre-Utile wikiPageUsesTemplate Template:URL.
- Lefèvre-Utile subject Category:1846_establishments_in_France.
- Lefèvre-Utile subject Category:Brand_name_biscuits_(British_style).
- Lefèvre-Utile subject Category:Companies_established_in_1846.
- Lefèvre-Utile subject Category:Food_manufacturers_of_France.
- Lefèvre-Utile subject Category:Mondelēz_brands.
- Lefèvre-Utile subject Category:Nantes.
- Lefèvre-Utile hypernym Brand.
- Lefèvre-Utile type Agent.
- Lefèvre-Utile type Company.
- Lefèvre-Utile type Food.
- Lefèvre-Utile type Organisation.
- Lefèvre-Utile type Place.
- Lefèvre-Utile type Brand.
- Lefèvre-Utile type Company.
- Lefèvre-Utile type Diacritic.
- Lefèvre-Utile type Establishment.
- Lefèvre-Utile type Food.
- Lefèvre-Utile type Place.
- Lefèvre-Utile type Product.
- Lefèvre-Utile type Redirect.
- Lefèvre-Utile type Organization.
- Lefèvre-Utile type Agent.
- Lefèvre-Utile type SocialPerson.
- Lefèvre-Utile type Thing.