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- Lady_Greyhound abstract "Lady Greyhound was a marketing mascot of the US Greyhound Lines bus company in the 1950s.The Greyhound Lines had used the greyhound symbol since the 1920s but by the 1950s it was competing with the increase of the private car ownership. Grey Advertising, Greyhound's advertising agency, came up with a marketing campaign using an animal mascot.The first dog to take the mantle was a white and gold greyhound born on January 28, 1957 in Clay Center, Kansas. Her TV career began as a puppy in a Greyhound TV commercial in The Steve Allen Show where she was dubbed \"Steverino\". The Dog Welfare Guild chose her as Queen of National Dogweek the same year. She also had her own fan clubs, was a symbol of a Philadelphia safety campaign and was insured by Lloyd's for $300.000.When the Greyhound company stopped its sponsorship of The Steve Allen Show in March 1959, the dog was renamed Lady Greyhound and the name change was announced in two Jack Benny programs. She was outfitted with a diamond-studded tiara and collar. She also gave birth to three puppies June 18 and they were given away to children.In the beginning of the 1960s Lady Greyhound continued to appear in television, charity events and public parades. She received number of awards, including Bide a Wee Medal, Outstanding Dog of 1961 and Queen of Transportation Week and became a chair of the pet division of the National Multiple Sclerosis Society. In 1961 she was a symbol for World Animal Day. She was able to appear all over the country because she traveled mainly by plane.Lady Greyhound got a whole wardrobe with traveling coats and mufflers. She appeared in hospitals, gave \"interviews\" in radio and TV and mixed with models in fashion events and department stores. In 1963 she attended the New York World's Fair where she had her own fashion show and handed out \"pawtographs\". In the next year's Fair she had 800 shows and had her own car and personal handler.The next year the Greyhound Company decided to retire the original dog and replaced her with two puppies. They were based in Chicago and New York and never appeared at the same place on the same day. Company hired a new public relations agency, Aaron D. Cushman and Associates, which became Cushman Amberg Communications in 1997. In addition to charity and parade circuits, Lady Greyhound appeared in the opening of the company's new corporate HQ in Chicago. In 1966 she appeared in the premiere of the Disney film The Ugly Dachshund.The Lady Greyhound campaign ended in 1970.Lady Greyhound was bred by Roy Lee of Clay Center, Kansas.".
- Lady_Greyhound wikiPageExternalLink top-dog-pedigree-marketing-and-its-value-margaret.
- Lady_Greyhound wikiPageID "8595723".
- Lady_Greyhound wikiPageLength "3140".
- Lady_Greyhound wikiPageOutDegree "27".
- Lady_Greyhound wikiPageRevisionID "586663101".
- Lady_Greyhound wikiPageWikiLink 1964_New_York_Worlds_Fair.
- Lady_Greyhound wikiPageWikiLink Bide_a_Wee_Medal.
- Lady_Greyhound wikiPageWikiLink Bus.
- Lady_Greyhound wikiPageWikiLink Category:1957_animal_births.
- Lady_Greyhound wikiPageWikiLink Category:Advertising_characters.
- Lady_Greyhound wikiPageWikiLink Category:Corporate_mascots.
- Lady_Greyhound wikiPageWikiLink Category:Dog_mascots.
- Lady_Greyhound wikiPageWikiLink Category:Individual_dogs.
- Lady_Greyhound wikiPageWikiLink Chicago.
- Lady_Greyhound wikiPageWikiLink Clay_Center,_Kansas.
- Lady_Greyhound wikiPageWikiLink Cushman_Amberg_Communications.
- Lady_Greyhound wikiPageWikiLink Dog_Welfare_Guild.
- Lady_Greyhound wikiPageWikiLink Fan_club.
- Lady_Greyhound wikiPageWikiLink Greyhound.
- Lady_Greyhound wikiPageWikiLink Greyhound_Lines.
- Lady_Greyhound wikiPageWikiLink Jack_Benny.
- Lady_Greyhound wikiPageWikiLink Lloyds_of_London.
- Lady_Greyhound wikiPageWikiLink Marketing.
- Lady_Greyhound wikiPageWikiLink Mascot.
- Lady_Greyhound wikiPageWikiLink National_Multiple_Sclerosis_Society.
- Lady_Greyhound wikiPageWikiLink New_York.
- Lady_Greyhound wikiPageWikiLink The_Steve_Allen_Show.
- Lady_Greyhound wikiPageWikiLink The_Walt_Disney_Company.
- Lady_Greyhound wikiPageWikiLink Tiara.
- Lady_Greyhound wikiPageWikiLink United_States.
- Lady_Greyhound wikiPageWikiLink World_Animal_Day.
- Lady_Greyhound wikiPageWikiLinkText "Lady Greyhound".
- Lady_Greyhound subject Category:1957_animal_births.
- Lady_Greyhound subject Category:Advertising_characters.
- Lady_Greyhound subject Category:Corporate_mascots.
- Lady_Greyhound subject Category:Dog_mascots.
- Lady_Greyhound subject Category:Individual_dogs.
- Lady_Greyhound hypernym Mascot.
- Lady_Greyhound type FictionalCharacter.
- Lady_Greyhound type Character.
- Lady_Greyhound comment "Lady Greyhound was a marketing mascot of the US Greyhound Lines bus company in the 1950s.The Greyhound Lines had used the greyhound symbol since the 1920s but by the 1950s it was competing with the increase of the private car ownership. Grey Advertising, Greyhound's advertising agency, came up with a marketing campaign using an animal mascot.The first dog to take the mantle was a white and gold greyhound born on January 28, 1957 in Clay Center, Kansas.".
- Lady_Greyhound label "Lady Greyhound".
- Lady_Greyhound sameAs Q6470208.
- Lady_Greyhound sameAs m.02799qh.
- Lady_Greyhound sameAs Q6470208.
- Lady_Greyhound wasDerivedFrom Lady_Greyhound?oldid=586663101.
- Lady_Greyhound isPrimaryTopicOf Lady_Greyhound.