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- Karen_Sortito abstract "Karen Christine Sortito (September 8, 1961 – December 13, 2010) was a specialist in brand enhancement and product placement. Sortito was a pioneer in product tie-ins in movies. An example of one of the first product tie-ins was in the movie E.T. In the story, the stranded alien character, E.T. was lured out of hiding with a trail of Reese’s Pieces.Karen Sortito was born in New Haven, Connecticut. Her father, John, worked for the New Haven Parking Authority; her mother, Phyllis, was a bookkeeper. Sortito was a graduate of Southern Connecticut State University where she worked at the fledgling cable channel MTV. While there she rose to director of marketing and promotion. Later, Karen moved from New York to Los Angeles in the late 1980s. While in Los Angeles, she worked for 20th Century Fox, MGM/UA among other Hollywood film companies. While there she earned a reputation for being a brash, intelligent and forthright character.Sortito came to prominence in 1995 when she created the BMW product tie-in for the film GoldenEye. The BMW car, a Z3, was a new model at the time. Afterwards, while the film was number one at the box office, sales of the car spiked. For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with Visa, L'Oréal, Ericsson, Heineken, Avis rental cars and Omega watches. This time the film brought in more than $300 million but the product placements were criticized. Karen defended the product placements. \"It's all cool and hip. If this wasn't creative, we would not be doing it.\"Sortito was used to contributing outlandish ideas. She once suggested a Bond tie-in to the lingerie maker Victoria’s Secret, in which an actress would be clad in a diamond-studded bra that also happened to spray nerve gas. \"I thought it was campy, the filmmakers thought it was crass,\" Karen said of the idea.Most recently Sortito was head of the entertainment division of NYC and Company, New York city's marketing and tourism organization. She created promotions to coincide with the 2007 release of Spider-Man 3 and a celebration of the 40th anniversary of Sesame Street in 2009.".
- Karen_Sortito birthDate "1961-09-08".
- Karen_Sortito birthYear "1961".
- Karen_Sortito deathDate "2010-12-13".
- Karen_Sortito deathYear "2010".
- Karen_Sortito wikiPageID "30140807".
- Karen_Sortito wikiPageLength "3520".
- Karen_Sortito wikiPageOutDegree "19".
- Karen_Sortito wikiPageRevisionID "681042249".
- Karen_Sortito wikiPageWikiLink Avis_Budget_Group.
- Karen_Sortito wikiPageWikiLink BMW.
- Karen_Sortito wikiPageWikiLink Category:1961_births.
- Karen_Sortito wikiPageWikiLink Category:2010_deaths.
- Karen_Sortito wikiPageWikiLink Category:Businesspeople_from_New_Haven,_Connecticut.
- Karen_Sortito wikiPageWikiLink E.T._the_Extra-Terrestrial.
- Karen_Sortito wikiPageWikiLink Ericsson.
- Karen_Sortito wikiPageWikiLink GoldenEye.
- Karen_Sortito wikiPageWikiLink Heineken.
- Karen_Sortito wikiPageWikiLink LOrxc3xa9al.
- Karen_Sortito wikiPageWikiLink MTV.
- Karen_Sortito wikiPageWikiLink Nerve_agent.
- Karen_Sortito wikiPageWikiLink New_Haven,_Connecticut.
- Karen_Sortito wikiPageWikiLink Product_placement.
- Karen_Sortito wikiPageWikiLink Sesame_Street.
- Karen_Sortito wikiPageWikiLink Spider-Man_3.
- Karen_Sortito wikiPageWikiLink Tomorrow_Never_Dies.
- Karen_Sortito wikiPageWikiLink Victorias_Secret.
- Karen_Sortito wikiPageWikiLink Visa_Inc..
- Karen_Sortito wikiPageWikiLinkText "Karen Sortito".
- Karen_Sortito dateOfBirth "1961-09-08".
- Karen_Sortito dateOfDeath "2010-12-13".
- Karen_Sortito name "Sortito, Karen".
- Karen_Sortito shortDescription "Specialist on brand enhancement".
- Karen_Sortito wikiPageUsesTemplate Template:Persondata.
- Karen_Sortito wikiPageUsesTemplate Template:Reflist.
- Karen_Sortito description "Specialist on brand enhancement".
- Karen_Sortito description "Specialist on brand enhancement".
- Karen_Sortito subject Category:1961_births.
- Karen_Sortito subject Category:2010_deaths.
- Karen_Sortito subject Category:Businesspeople_from_New_Haven,_Connecticut.
- Karen_Sortito hypernym Specialist.
- Karen_Sortito type Agent.
- Karen_Sortito type Person.
- Karen_Sortito type Person.
- Karen_Sortito type Redirect.
- Karen_Sortito type Agent.
- Karen_Sortito type NaturalPerson.
- Karen_Sortito type Thing.
- Karen_Sortito type Q215627.
- Karen_Sortito type Q5.
- Karen_Sortito type Person.
- Karen_Sortito comment "Karen Christine Sortito (September 8, 1961 – December 13, 2010) was a specialist in brand enhancement and product placement. Sortito was a pioneer in product tie-ins in movies. An example of one of the first product tie-ins was in the movie E.T. In the story, the stranded alien character, E.T. was lured out of hiding with a trail of Reese’s Pieces.Karen Sortito was born in New Haven, Connecticut.".
- Karen_Sortito label "Karen Sortito".
- Karen_Sortito sameAs Q16018913.
- Karen_Sortito sameAs m.0g58mcz.
- Karen_Sortito sameAs Q16018913.
- Karen_Sortito wasDerivedFrom Karen_Sortito?oldid=681042249.
- Karen_Sortito givenName "Karen".
- Karen_Sortito isPrimaryTopicOf Karen_Sortito.
- Karen_Sortito name "Karen Sortito".
- Karen_Sortito name "Sortito, Karen".
- Karen_Sortito surname "Sortito".