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- Howard_Gossage abstract "Howard Luck Gossage (1917–1969), frequently referred to as \"The Socrates of San Francisco,\" was an advertising innovator and iconoclast during the \"Mad Men\" era. He is known for having said that, \"The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters.\"A non-conformist who railed against the norms of so-called scientific advertising in his day, Gossage introduced several innovative techniques to the advertising practice that would only become appreciated decades after his death.Gossage is credited with introducing the media theorist Marshall McLuhan to media and corporate leaders thereby providing McLuhan his entry into mainstream renown. More widely, Gossage was involved in some of the first environmental campaigning in the USA with the Sierra Club, and in the establishment of Friends of the Earth through his friendship with David Brower.Co-founder at age 36 of the advertising agency Wiener & Gossage, Howard Gossage is listed by Advertising Age at number 23 of its 100 advertising people of the 20th century. AdAge.com calls Gossage a \"copywriter who influenced ad-makers worldwide.\"Out of a re-purposed firehouse nestling in San Francisco's old Barbary Shore neighborhood, Gossage created the headquarters of his advertising agency (Freeman, Mander & Gossage). The building would become a salon where many of that era's influential thinkers congregated, from John Steinbeck to Buckminster Fuller, Tom Wolfe to Stan Freberg.In 2012 the multi-award winning Creative Director Steve Harrison authored a book about the life of Howard Gossage entitled 'Changing the world is the only fit work for a grown man'.".
- Howard_Gossage birthDate "1917".
- Howard_Gossage birthYear "1917".
- Howard_Gossage deathDate "1969".
- Howard_Gossage deathYear "1969".
- Howard_Gossage wikiPageID "29321818".
- Howard_Gossage wikiPageLength "4030".
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- Howard_Gossage wikiPageRevisionID "659407346".
- Howard_Gossage wikiPageWikiLink Advertising_Age.
- Howard_Gossage wikiPageWikiLink Buckminster_Fuller.
- Howard_Gossage wikiPageWikiLink Category:1917_births.
- Howard_Gossage wikiPageWikiLink Category:1969_deaths.
- Howard_Gossage wikiPageWikiLink Category:American_marketing_people.
- Howard_Gossage wikiPageWikiLink David_Brower.
- Howard_Gossage wikiPageWikiLink Friends_of_the_Earth.
- Howard_Gossage wikiPageWikiLink Iconoclasm.
- Howard_Gossage wikiPageWikiLink John_Steinbeck.
- Howard_Gossage wikiPageWikiLink Marshall_McLuhan.
- Howard_Gossage wikiPageWikiLink Sierra_Club.
- Howard_Gossage wikiPageWikiLink Socrates.
- Howard_Gossage wikiPageWikiLink Stan_Freberg.
- Howard_Gossage wikiPageWikiLink Steve_Harrison_(advertising).
- Howard_Gossage wikiPageWikiLink Tom_Wolfe.
- Howard_Gossage wikiPageWikiLinkText "Howard Gossage".
- Howard_Gossage dateOfBirth "1917".
- Howard_Gossage dateOfDeath "1969".
- Howard_Gossage name "Gossage, Howard".
- Howard_Gossage shortDescription "American advertising innovator".
- Howard_Gossage wikiPageUsesTemplate Template:Advertising-stub.
- Howard_Gossage wikiPageUsesTemplate Template:Authority_control.
- Howard_Gossage wikiPageUsesTemplate Template:Persondata.
- Howard_Gossage wikiPageUsesTemplate Template:Reflist.
- Howard_Gossage description "American advertising innovator".
- Howard_Gossage description "American advertising innovator".
- Howard_Gossage subject Category:1917_births.
- Howard_Gossage subject Category:1969_deaths.
- Howard_Gossage subject Category:American_marketing_people.
- Howard_Gossage hypernym Innovator.
- Howard_Gossage type Agent.
- Howard_Gossage type Person.
- Howard_Gossage type Person.
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- Howard_Gossage type Q215627.
- Howard_Gossage type Q5.
- Howard_Gossage type Person.
- Howard_Gossage comment "Howard Luck Gossage (1917–1969), frequently referred to as \"The Socrates of San Francisco,\" was an advertising innovator and iconoclast during the \"Mad Men\" era.".
- Howard_Gossage label "Howard Gossage".
- Howard_Gossage sameAs Q1631852.
- Howard_Gossage sameAs Howard_Luck_Gossage.
- Howard_Gossage sameAs m.0dsd_sf.
- Howard_Gossage sameAs Q1631852.
- Howard_Gossage wasDerivedFrom Howard_Gossage?oldid=659407346.
- Howard_Gossage givenName "Howard".
- Howard_Gossage isPrimaryTopicOf Howard_Gossage.
- Howard_Gossage name "Gossage, Howard".
- Howard_Gossage name "Howard Gossage".
- Howard_Gossage surname "Gossage".