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- Gold_Blend_couple abstract "The Gold Blend couple was a British television advertising campaign for Nescafé Gold Blend instant coffee. The original campaign ran for twelve 45-second instalments between 1987 and 1993. It starred Anthony Head and Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a serial format, with each ad ending on a cliffhanger. The commercials were extremely popular, and as time went on, the appearance of a new instalment would merit considerable media attention. The ads were developed by McCann Erickson. They are one of the most famous examples of serialized advertising.Beginning in 1990, new versions of the ads were produced for the American market, where Gold Blend was called \"Taster's Choice,\" and the ads were referred to as the \"Taster's Choice saga\". Head and Maughan reprised their roles, but used American accents in the reshot ads. After the first two nearly identical ads, the American ads diverged into their own storyline.The campaign was a remarkable success, producing various tie-in products, including a novelization entitled Love Over Gold by Susan Moody, a video compilation of the ads, and two music CDs. The ads had a notable effect on sales, increasing them over 50% in the UK alone. They have been heralded as a premier example of positioning, creating an atmosphere of sophistication while remaining relatable. They were frequently compared to a soap opera, even sometimes favorably compared to their contemporaries, such as Dynasty, Moonlighting, or thirtysomething. Famously, Head and Maughan appeared on the cover of The Sun after their campaign concluded and the two characters confessed their love for each other.In later years, there were two additional series of ads starring new couples. The second series starred Louise Hunt and Mark Aiken and focused on a younger, more career-oriented woman, running for six instalments until 1997. In 1998, a new version with Simone Bendix and Neil Roberts began, but the campaign was discontinued after only one ad.In 2005, the campaign ranked at number 20 on \"ITV's Best Ever Ads\". It had ranked at number 31 in a similar list compiled in 2000 aired on Channel 4.".
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- Gold_Blend_couple wikiPageLength "5892".
- Gold_Blend_couple wikiPageOutDegree "33".
- Gold_Blend_couple wikiPageRevisionID "649501519".
- Gold_Blend_couple wikiPageWikiLink 100_Greatest_(UK_TV_series).
- Gold_Blend_couple wikiPageWikiLink 1987_in_television.
- Gold_Blend_couple wikiPageWikiLink 1993_in_television.
- Gold_Blend_couple wikiPageWikiLink Anthony_Head.
- Gold_Blend_couple wikiPageWikiLink Bisto.
- Gold_Blend_couple wikiPageWikiLink Category:Advertisements.
- Gold_Blend_couple wikiPageWikiLink Category:Advertising_campaigns.
- Gold_Blend_couple wikiPageWikiLink Category:Advertising_characters.
- Gold_Blend_couple wikiPageWikiLink Category:American_television_commercials.
- Gold_Blend_couple wikiPageWikiLink Category:British_television_commercials.
- Gold_Blend_couple wikiPageWikiLink Channel_4.
- Gold_Blend_couple wikiPageWikiLink Cliffhanger.
- Gold_Blend_couple wikiPageWikiLink Dynasty_(TV_series).
- Gold_Blend_couple wikiPageWikiLink ITV_(TV_network).
- Gold_Blend_couple wikiPageWikiLink Instant_coffee.
- Gold_Blend_couple wikiPageWikiLink Louise_Hunt.
- Gold_Blend_couple wikiPageWikiLink Mark_Aiken.
- Gold_Blend_couple wikiPageWikiLink McCann_Erickson.
- Gold_Blend_couple wikiPageWikiLink Moonlighting_(TV_series).
- Gold_Blend_couple wikiPageWikiLink Neil_Roberts_(actor).
- Gold_Blend_couple wikiPageWikiLink Nescafé.
- Gold_Blend_couple wikiPageWikiLink New_York_(magazine).
- Gold_Blend_couple wikiPageWikiLink Positioning_(marketing).
- Gold_Blend_couple wikiPageWikiLink Serial_(radio_and_television).
- Gold_Blend_couple wikiPageWikiLink Sharon_Maughan.
- Gold_Blend_couple wikiPageWikiLink Simone_Bendix.
- Gold_Blend_couple wikiPageWikiLink Soap_opera.
- Gold_Blend_couple wikiPageWikiLink Susan_Moody.
- Gold_Blend_couple wikiPageWikiLink Television_advertisement.
- Gold_Blend_couple wikiPageWikiLink The_Sun_(United_Kingdom).
- Gold_Blend_couple wikiPageWikiLink Thirtysomething.
- Gold_Blend_couple wikiPageWikiLink United_Kingdom.
- Gold_Blend_couple wikiPageWikiLink United_States.
- Gold_Blend_couple wikiPageWikiLinkText "Gold Blend couple".
- Gold_Blend_couple wikiPageWikiLinkText "Taster's Choice couple".
- Gold_Blend_couple wikiPageWikiLinkText "storyline series of twelve coffee commercials".
- Gold_Blend_couple wikiPageUsesTemplate Template:Cite_book.
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- Gold_Blend_couple wikiPageUsesTemplate Template:Reflist.
- Gold_Blend_couple subject Category:Advertisements.
- Gold_Blend_couple subject Category:Advertising_campaigns.
- Gold_Blend_couple subject Category:Advertising_characters.
- Gold_Blend_couple subject Category:American_television_commercials.
- Gold_Blend_couple subject Category:British_television_commercials.
- Gold_Blend_couple hypernym Campaign.
- Gold_Blend_couple type MilitaryConflict.
- Gold_Blend_couple type Character.
- Gold_Blend_couple comment "The Gold Blend couple was a British television advertising campaign for Nescafé Gold Blend instant coffee. The original campaign ran for twelve 45-second instalments between 1987 and 1993. It starred Anthony Head and Sharon Maughan as Tony and Sharon, a couple who begin a slow-burning romance over a cup of the advertised coffee. The ads were in a serial format, with each ad ending on a cliffhanger.".
- Gold_Blend_couple label "Gold Blend couple".
- Gold_Blend_couple sameAs Q5578595.
- Gold_Blend_couple sameAs m.0qfqnm9.
- Gold_Blend_couple sameAs Q5578595.
- Gold_Blend_couple wasDerivedFrom Gold_Blend_couple?oldid=649501519.
- Gold_Blend_couple isPrimaryTopicOf Gold_Blend_couple.