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- General_Motors_Companion_Make_Program abstract "General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price leading Chevrolet marque, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque. However by the mid-1920s, a sizable price gap had been created between Chevrolet and Oakland, while the difference between an Oldsmobile and a Buick was even wider. There was also a product gap between Buick and Cadillac. To address this, General Motors authorized the introduction of four companion marques priced and designed to fill the gaps. Cadillac would introduce the LaSalle to fill the gap between Buick and Cadillac. Buick would introduce the Marquette to handle the higher end of the gap between Buick and Oldsmobile. Oldsmobile would introduce the Viking, which took the lower half of the spread between Oldsmobile and Buick. Finally, Oakland would introduce the lower-end Pontiac marque. This is often referred to as General Motors Companion Make Program. The final structure worked out to the following order:CadillacLaSalleBuickMarquetteOldsmobileVikingOaklandPontiacChevroletChevrolet alone did not receive a companion car at this time although Geo could be said to be Chevy's companion make, 60 years late. All of the companion makes ultimately failed with the exception of Pontiac, which outlived parent Oakland and continued as a GM marque until 2010. Rival Ford Motor Company briefly experimented with companion makes as well. The company added Lincoln-Zephyr as a lower-end marque for Lincoln in 1936, introduced a De Luxe Ford as a companion make for its mainstream Ford line in 1937, and added Mercury to further fill the gap in 1939. This experiment was short-lived, however, with De Luxe Ford becoming a mere trim line in 1941 just as Lincoln canceled all but their Zephyr-based line. In 1985, the Merkur brand was created as a companion brand to Lincoln that Ford hoped would appeal to import luxury buyers, but which would prove to be unsuccessful. Ford Motor Company would stick with Ford, Mercury, and Lincoln (with the brief exception of the Edsel failure) until 2010, when Ford announced the cessation of the Mercury brand. This simplified structure allowed Ford Division to expand upmarket more aggressively than Chevrolet with models such as the four-seat Thunderbird, the 1965 LTD and the current Titanium trim level models.Chrysler Corporation also implemented this approach with the base model Plymouth, followed by Dodge, DeSoto, Chrysler, and Imperial at the top.".
- General_Motors_Companion_Make_Program wikiPageID "6327803".
- General_Motors_Companion_Make_Program wikiPageLength "3235".
- General_Motors_Companion_Make_Program wikiPageOutDegree "27".
- General_Motors_Companion_Make_Program wikiPageRevisionID "693792735".
- General_Motors_Companion_Make_Program wikiPageWikiLink Brand.
- General_Motors_Companion_Make_Program wikiPageWikiLink Buick.
- General_Motors_Companion_Make_Program wikiPageWikiLink Cadillac.
- General_Motors_Companion_Make_Program wikiPageWikiLink Category:General_Motors_marques.
- General_Motors_Companion_Make_Program wikiPageWikiLink Chevrolet.
- General_Motors_Companion_Make_Program wikiPageWikiLink Chrysler.
- General_Motors_Companion_Make_Program wikiPageWikiLink Chrysler_(division).
- General_Motors_Companion_Make_Program wikiPageWikiLink DeSoto_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink De_Luxe_Ford.
- General_Motors_Companion_Make_Program wikiPageWikiLink Dodge.
- General_Motors_Companion_Make_Program wikiPageWikiLink Edsel.
- General_Motors_Companion_Make_Program wikiPageWikiLink Ford_Motor_Company.
- General_Motors_Companion_Make_Program wikiPageWikiLink General_Motors.
- General_Motors_Companion_Make_Program wikiPageWikiLink Geo_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink Imperial_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink LaSalle_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink Lincoln-Zephyr.
- General_Motors_Companion_Make_Program wikiPageWikiLink Lincoln_Motor_Company.
- General_Motors_Companion_Make_Program wikiPageWikiLink List_of_General_Motors_factories.
- General_Motors_Companion_Make_Program wikiPageWikiLink Marquette_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink Mercury_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink Merkur.
- General_Motors_Companion_Make_Program wikiPageWikiLink Oakland_Motor_Car_Company.
- General_Motors_Companion_Make_Program wikiPageWikiLink Oldsmobile.
- General_Motors_Companion_Make_Program wikiPageWikiLink Plymouth_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLink Pontiac.
- General_Motors_Companion_Make_Program wikiPageWikiLink Viking_(automobile).
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "Companion Make Program".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "General Motors Companion Make Program".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "General Motors' companion make program".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "General Motors' market segmentation plan".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "General Motors’ “step-up” marketing concept".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "adjunct".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "companion make program".
- General_Motors_Companion_Make_Program wikiPageWikiLinkText "companion marque".
- General_Motors_Companion_Make_Program wikiPageUsesTemplate Template:Auto-stub.
- General_Motors_Companion_Make_Program wikiPageUsesTemplate Template:Unreferenced.
- General_Motors_Companion_Make_Program subject Category:General_Motors_marques.
- General_Motors_Companion_Make_Program type Marque.
- General_Motors_Companion_Make_Program type Motor.
- General_Motors_Companion_Make_Program comment "General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price leading Chevrolet marque, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque.".
- General_Motors_Companion_Make_Program label "General Motors Companion Make Program".
- General_Motors_Companion_Make_Program sameAs Q5532039.
- General_Motors_Companion_Make_Program sameAs m.0g169k.
- General_Motors_Companion_Make_Program sameAs Q5532039.
- General_Motors_Companion_Make_Program wasDerivedFrom General_Motors_Companion_Make_Program?oldid=693792735.
- General_Motors_Companion_Make_Program isPrimaryTopicOf General_Motors_Companion_Make_Program.