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• Gene_Case abstract "Eugene Lawrence \"Gene\" Case (December 6, 1937 – September 9, 2010) was an American advertising executive who developed campaigns for Mennen Skin Bracer and Tums, and developed ads for political campaigns for Lyndon B. Johnson's 1964 presidential election campaign, as well as for Nelson Rockefeller and Robert F. Wagner. Case was a founder of the firm Jordan McGrath Case & Partners.Case was born on December 6, 1937, in Knoxville, Tennessee, where his father worked for the Tennessee Valley Authority. The success his father had in the New Deal helped shape Case's liberal philosophy, saying \"I saw government lift [my home] region out of Appalachian-style poverty\". He earned his undergraduate degree from Cornell University, where he majored in architecture and was a member of the Quill and Dagger society. He entered the advertising field in 1961, when he took a position as a copywriter at the J. Walter Thompson agency.While with Doyle Dane Bernbach, Case worked with Tony Schwartz as part of the team that developed the \"Daisy ad\" for Johnson's 1964 campaign. Depicting a girl counting petals plucked from a daisy, the voiceover changes to a countdown that ends with the mushroom cloud of a muclear explosion. Case wrote the copy for another Johnson ad in which a man who says he had always been a Republican speaks to the camera for four minutes about his fear of Barry Goldwater being elected. Case worked for Nelson Rockefeller's successful bid for a third term as Governor of New York in the 1966 elections where he produced ads on pollution control, and he later worked on New York City mayoral bids by Robert F. Wagner and Bella Abzug.Case founded Jordan McGrath Case & Partners with Helmut Krone in 1969, operating out of a suite at the Plaza Hotel, with Pat McGrath joining shortly thereafter. A $500,000 campaign they nabbed that year for Angostura bitters was the agency's first commercial account. There he developed the \"Thanks. I needed that.\" campaign for Mennen's Skin Bracer aftershave and the Dragnet-inspired \"tum-ta-tum-tum\" for Tums antacid. At its peak in the 1990s the firm had 350 employees and $500 million in annual billings. He and his partners sold Jordan McGrath to the French advertising firm Havas in 1999.Case established the advocacy ad group Avenging Angels in 2002, creating ads for liberal causes such as those that supported a ban on assault weapons, opposed the war in Iraq, sought to stem nuclear proliferation and for the Hudson River advocacy group Riverkeeper. He told The New York Times that he was glad that he had made the shift back to issue advertising, saying \"I've never been so productive, so happy — and so poor.\" Anti-Iraq War ads that Case had developed featuring Janeane Garofalo and Susan Sarandon in February 2003 were rejected by the major U.S. broadcast networks which said that they don't accept advocacy ads.Case died in Manhattan at age 72 on September 9, 2010, due to a heart attack. He was survived by his third wife and their daughter, a daughter and two sons from his first marriage, a son from his second marriage and nine grandchildren.".
• Gene_Case birthDate "1937-12-06".
• Gene_Case birthYear "1937".
• Gene_Case deathDate "2010-09-09".
• Gene_Case deathYear "2010".
• Gene_Case wikiPageID "28820871".
• Gene_Case wikiPageLength "5262".
• Gene_Case wikiPageOutDegree "43".
• Gene_Case wikiPageRevisionID "680938074".
• Gene_Case wikiPageWikiLink Advertising.
• Gene_Case wikiPageWikiLink Angostura_bitters.
• Gene_Case wikiPageWikiLink Barry_Goldwater.
• Gene_Case wikiPageWikiLink Bella_Abzug.
• Gene_Case wikiPageWikiLink Category:1937_births.
• Gene_Case wikiPageWikiLink Category:2010_deaths.
• Gene_Case wikiPageWikiLink Category:Advertising_people.
• Gene_Case wikiPageWikiLink Category:Cornell_University_College_of_Architecture,_Art,_and_Planning_alumni.
• Gene_Case wikiPageWikiLink Category:People_from_Knoxville,_Tennessee.
• Gene_Case wikiPageWikiLink Category:People_from_New_York_City.
• Gene_Case wikiPageWikiLink Cornell_University.
• Gene_Case wikiPageWikiLink DDB_Worldwide.
• Gene_Case wikiPageWikiLink Daisy_(advertisement).
• Gene_Case wikiPageWikiLink Dragnet_(franchise).
• Gene_Case wikiPageWikiLink France.
• Gene_Case wikiPageWikiLink Governor_of_New_York.
• Gene_Case wikiPageWikiLink Havas.
• Gene_Case wikiPageWikiLink Helmut_Krone.
• Gene_Case wikiPageWikiLink Hudson_River.
• Gene_Case wikiPageWikiLink J._Walter_Thompson.
• Gene_Case wikiPageWikiLink Janeane_Garofalo.
• Gene_Case wikiPageWikiLink Knoxville,_Tennessee.
• Gene_Case wikiPageWikiLink Lyndon_B._Johnson.
• Gene_Case wikiPageWikiLink Manhattan.
• Gene_Case wikiPageWikiLink Myocardial_infarction.
• Gene_Case wikiPageWikiLink Nelson_Rockefeller.
• Gene_Case wikiPageWikiLink New_Deal.
• Gene_Case wikiPageWikiLink New_York_City.
• Gene_Case wikiPageWikiLink New_York_state_election,_1966.
• Gene_Case wikiPageWikiLink Plaza_Hotel.
• Gene_Case wikiPageWikiLink Quill_and_Dagger.
• Gene_Case wikiPageWikiLink Riverkeeper.
• Gene_Case wikiPageWikiLink Robert_F._Wagner.
• Gene_Case wikiPageWikiLink Skin_Bracer.
• Gene_Case wikiPageWikiLink Susan_Sarandon.
• Gene_Case wikiPageWikiLink Tennessee_Valley_Authority.
• Gene_Case wikiPageWikiLink The_New_York_Times.
• Gene_Case wikiPageWikiLink Tony_Schwartz_(sound_archivist).
• Gene_Case wikiPageWikiLink Tums.
• Gene_Case wikiPageWikiLink United_States_presidential_election,_1964.
• Gene_Case wikiPageWikiLinkText "Gene Case".
• Gene_Case dateOfBirth "1937-12-06".
• Gene_Case dateOfDeath "2010-09-09".
• Gene_Case name "Case, Gene".
• Gene_Case shortDescription "American businessman".
• Gene_Case wikiPageUsesTemplate Template:Persondata.
• Gene_Case wikiPageUsesTemplate Template:Reflist.
• Gene_Case description "American businessman".
• Gene_Case description "American businessman".
• Gene_Case subject Category:1937_births.
• Gene_Case subject Category:2010_deaths.
• Gene_Case subject Category:Advertising_people.
• Gene_Case subject Category:Cornell_University_College_of_Architecture,_Art,_and_Planning_alumni.
• Gene_Case subject Category:People_from_Knoxville,_Tennessee.
• Gene_Case subject Category:People_from_New_York_City.
• Gene_Case hypernym Executive.
• Gene_Case type Agent.
• Gene_Case type Person.
• Gene_Case type Person.
• Gene_Case type Agent.
• Gene_Case type NaturalPerson.
• Gene_Case type Thing.
• Gene_Case type Q215627.
• Gene_Case type Q5.
• Gene_Case type Person.
• Gene_Case comment "Eugene Lawrence \"Gene\" Case (December 6, 1937 – September 9, 2010) was an American advertising executive who developed campaigns for Mennen Skin Bracer and Tums, and developed ads for political campaigns for Lyndon B. Johnson's 1964 presidential election campaign, as well as for Nelson Rockefeller and Robert F. Wagner.".
• Gene_Case label "Gene Case".
• Gene_Case sameAs Q5531120.
• Gene_Case sameAs m.0dddp0j.
• Gene_Case sameAs Q5531120.
• Gene_Case wasDerivedFrom Gene_Case?oldid=680938074.
• Gene_Case givenName "Gene".
• Gene_Case isPrimaryTopicOf Gene_Case.
• Gene_Case name "Case, Gene".
• Gene_Case name "Gene Case".
• Gene_Case surname "Case".