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- Frank_Mason_Robinson abstract "Frank Mason Robinson (1845 in Corinth, Maine – 1923 in Atlanta, Georgia), was an important early marketer and advertiser of what became known as Coca-Cola.Originally from Maine, as a young man he was in Iowa where he married Laura Clapp. During the winter of 1885, Robinson and his business partner, David Doe, came to the South in order to sell a machine they invented called a \"chromatic printing device\" which had the capability to produce two colors in one imprint. Upon arrival in Atlanta, Robinson and David Doe approached Dr. John S. Pemberton, a chemist and pharmacist, and struck a deal. In 1886 Frank Robinson officially settled in Atlanta where a new business was made called the Pemberton Chemical Company consisting of Robinson, Pemberton, David Doe and Pemberton's old partner, Ed Holland. Pemberton was experimenting with a medicinal formula which included coca leaves and kola nuts as sources of its ingredients. Robinson, who served as bookkeeper and partner to Pemberton, gave the syrup formula the name Coca-Cola, where Coca came from the coca leaves used and Cola for the kola nuts. The name Coca-Cola was also chosen \"because it was euphonious, and on account of my familiarity with such names as 'S.S.S; and 'B.B.B'\" said Robinson himself. He was also responsible for writing the Coca-Cola name in Spencerian script which was popular with bookkeepers of the era and remains one of the most recognized trademarks in the world. The formula was introduced in May 1886 at the Jacobs Pharmacy in Atlanta. It sold 25 US gallons (95 L) the first year. The next year sales increased to 1,049 US gallons (3,970 L). In 1888 Pemberton sold the formula to Asa G. Candler, another Atlanta pharmacist and businessman, for a total investment of $2,300 before Pemberton died. Coca-Cola was granted a charter in 1892 and became the official Georgia Corporation named the Coca-Cola Company with Asa G. Candler, his brother John S. Candler, Frank M. Robinson and two other associates. Robinson served as treasurer and secretary and changed the Coca-Cola syrup formula so as not to include any faint traces of cocaine by the time of the Pure Food and Drug Act initiated by the Federal Government in 1906. The starting capitalization for the company was at $100,000. Robinson overall was responsible for the early advertising of Coca-Cola before and after Candler bought the name and syrup formula from Pemberton, the first ads appearing in The Atlanta Journal in 1887. While still working with Pemberton, Robinson had the initial ads display short phrases such as \"Coca-Cola! Delicious! Refreshing! Exhilarating! Invigorating! The new and popular soda fountain drink containing the properties of the wonderful Coca plant and the famous Cola nut.\" Marketing for the drink showed the syrup beverage with medicinal properties curing headaches but with a unique taste. The initial ads distributed invited citizens to try \"the new and popular soda fountain drink.\" Hand painted oil cloth signs were put outside stores displaying the Coca-Cola brand name with catchy words such as \"Drink\" in order to inform customers and other people passing by about the new medicinal beverage that was also a soda fountain drink. First year sales showed an average of nine bottles sold per day. Robinson later retired in 1914, but remained one of the company's directors. In The Columbus Enquirer-Sun a newspaper founded in 1874, published an article in 1906 praising Robinson's work with Coca-Cola: \"there is one person to whom particular credit is due for the fact that the Coca-Cola formula remained, in the hands of the Georgians, and the further fact that the drink soon became so popular. He is Mr. Robinson, and the present secretary of the Coca-Cola Company...In developing the drink, Mr. Robinson has also developed. He is said to be one of the best posted experts on advertising in America today, all due to his experience in advertising and pushing Coca-Cola.\" Regarding his personal life Robinson had a home in Druid Hills, an early suburb of Atlanta. He also had a 40-acre (160,000 m2) country home on the Cobb County banks of the Chattahoochee River. The property had been a southern fortification defending the railroad bridge. The property is currently the Frank Mason Robinson Nature Preserve. He owned six residences which were occupied rent free by family and friends.Robinson taught a large Bible class at the First Christian Church of Atlanta. A large English stained glass window dedicated to his memory is above the pulpit of Peachtree Christian Church. He was a Republican in national politics but a Democrat in state and local politics.".
- Frank_Mason_Robinson birthDate "1845".
- Frank_Mason_Robinson birthYear "1845".
- Frank_Mason_Robinson deathDate "1923".
- Frank_Mason_Robinson deathYear "1923".
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- Frank_Mason_Robinson wikiPageRevisionID "684953348".
- Frank_Mason_Robinson wikiPageWikiLink Asa_Griggs_Candler.
- Frank_Mason_Robinson wikiPageWikiLink Atlanta.
- Frank_Mason_Robinson wikiPageWikiLink Category:1845_births.
- Frank_Mason_Robinson wikiPageWikiLink Category:1923_deaths.
- Frank_Mason_Robinson wikiPageWikiLink Category:American_beverage_industry_businesspeople.
- Frank_Mason_Robinson wikiPageWikiLink Chattahoochee_River.
- Frank_Mason_Robinson wikiPageWikiLink Cobb_County,_Georgia.
- Frank_Mason_Robinson wikiPageWikiLink Coca-Cola.
- Frank_Mason_Robinson wikiPageWikiLink Corinth,_Maine.
- Frank_Mason_Robinson wikiPageWikiLink Druid_Hills,_Georgia.
- Frank_Mason_Robinson wikiPageWikiLink First_Christian_Church_of_Atlanta.
- Frank_Mason_Robinson wikiPageWikiLink Georgia_(U.S._state).
- Frank_Mason_Robinson wikiPageWikiLink Iowa.
- Frank_Mason_Robinson wikiPageWikiLink John_Pemberton.
- Frank_Mason_Robinson wikiPageWikiLink Ledger-Enquirer.
- Frank_Mason_Robinson wikiPageWikiLink Peachtree_Christian_Church.
- Frank_Mason_Robinson wikiPageWikiLink Pure_Food_and_Drug_Act.
- Frank_Mason_Robinson wikiPageWikiLink Spencerian_script.
- Frank_Mason_Robinson wikiPageWikiLink The_Coca-Cola_Company.
- Frank_Mason_Robinson wikiPageWikiLinkText "Frank Mason Robinson".
- Frank_Mason_Robinson dateOfBirth "1845".
- Frank_Mason_Robinson dateOfDeath "1923".
- Frank_Mason_Robinson name "Robinson, Frank Mason".
- Frank_Mason_Robinson shortDescription "American businessman".
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- Frank_Mason_Robinson wikiPageUsesTemplate Template:Other_people.
- Frank_Mason_Robinson wikiPageUsesTemplate Template:Persondata.
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- Frank_Mason_Robinson description "American businessman".
- Frank_Mason_Robinson description "American businessman".
- Frank_Mason_Robinson subject Category:1845_births.
- Frank_Mason_Robinson subject Category:1923_deaths.
- Frank_Mason_Robinson subject Category:American_beverage_industry_businesspeople.
- Frank_Mason_Robinson hypernym Marketer.
- Frank_Mason_Robinson type Agent.
- Frank_Mason_Robinson type Company.
- Frank_Mason_Robinson type Person.
- Frank_Mason_Robinson type Person.
- Frank_Mason_Robinson type Company.
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- Frank_Mason_Robinson type Q215627.
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- Frank_Mason_Robinson comment "Frank Mason Robinson (1845 in Corinth, Maine – 1923 in Atlanta, Georgia), was an important early marketer and advertiser of what became known as Coca-Cola.Originally from Maine, as a young man he was in Iowa where he married Laura Clapp. During the winter of 1885, Robinson and his business partner, David Doe, came to the South in order to sell a machine they invented called a \"chromatic printing device\" which had the capability to produce two colors in one imprint.".
- Frank_Mason_Robinson label "Frank Mason Robinson".
- Frank_Mason_Robinson sameAs Q3488032.
- Frank_Mason_Robinson sameAs Франк_Робинсън.
- Frank_Mason_Robinson sameAs Frank_Robinson.
- Frank_Mason_Robinson sameAs m.02ww38q.
- Frank_Mason_Robinson sameAs Frank_Mason_Robertson.
- Frank_Mason_Robinson sameAs Q3488032.
- Frank_Mason_Robinson wasDerivedFrom Frank_Mason_Robinson?oldid=684953348.
- Frank_Mason_Robinson givenName "Frank Mason".
- Frank_Mason_Robinson isPrimaryTopicOf Frank_Mason_Robinson.
- Frank_Mason_Robinson name "Frank Mason Robinson".
- Frank_Mason_Robinson name "Robinson, Frank Mason".
- Frank_Mason_Robinson surname "Robinson".